Starbooked

Mr. Laguiole, handle @mrlaguiole, is a German-language YouTube channel from Germany run by Justin Jernoiu, who also runs the online shop original-laguiole.de. The channel has about 14,800 subscribers and roughly 720 median views per video, uploading about 50 videos a year. Rates run about $150 to $400 per sponsored video, at a CPM of $20 to $35 per 1,000 views.

Why brands book Mr.

German-speaking knife enthusiasts with a dedicated, buying-ready audience

  • About 14,800 subscribers and roughly 720 median views per video across 1,635 uploads
  • Around 50 uploads in the past year, with 24 in the last 90 days
  • Median video length of 61 seconds, with the Shorts share at 38 percent
Best forknife and outdoor equipment brandsGerman-market premium gift campaigns
Watch forViews are modest and the audience is niche, so reach is limited beyond collectors.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Shopping30%
Formats
product showcase, shop and brand news, community meetup vlog
Tone
informative, enthusiastic
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 20 to 45 minutes for long-form

Audience

Commercial intent65/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement4.7%
Likes and comments per view on recent videos
Audience asks aboutwhich Laguiole model to buy at a given pricehow to tell an authentic Laguiole from a copyhow to care for and sharpen a Laguiole knife
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
20%women
80%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria6%
🇨🇭 Switzerland5%
Other4%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
pocket knives, kitchen knives, knife accessories
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel features knife makers and brands such as Coutellerie GM and du Barry in editorial-style showcases.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is product showcases and community events about pocket knives, with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube15k71924

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days24 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest today.

Laguiole sind Kunstwerke mit Schneidefunktion! Mein Name ist Justin Jernoiu und ich möchte Ihnen gerne die Leidenschaft eines Laguiole-Messers näher bringen! La passion d'une Tradition Mein Shop original-laguiole.de entstand aus der Leidenschaft zu diesen, von Ihren Schmieden mit hingebungsvoller Liebe erschaffenen, wunderschönen Laguiole Messern, deren Tradition viel weitreichender ist, als mancher dies vermutet. Wir stehen im engen und freundschaftlichen Kontakt mit nahezu allen bekannten Schmieden und arbeiten gemeinsam an der Erhaltung der Tradition, am Überleben selbst der kleinsten Sc
Mr. Laguiole's own profile description on YouTube

Are you Mr. Laguiole? Claim or remove this profile.

About Mr. Laguiole

Mr. Laguiole is a German-language YouTube channel run by Justin Jernoiu, who also operates the online shop original-laguiole.de. The channel posts frequent showcases of Laguiole pocket knives, reviews of makers and collaborations, and short Shorts-style product clips. Viewers appear to be German-speaking collectors and gift buyers, a mostly male and older audience concentrated in Germany, though these are estimates from the channel data rather than verified figures. The channel has about 14,800 subscribers and a median of roughly 720 views per video, with a Shorts share of 38 percent. No sponsorships were found in recent uploads, but a sponsored integration would typically cost $150 to $400 per video, a CPM of $20 to $35 per 1,000 views compared with the $10 to $30 CPM typical of paid ads. Premium knife brands and German outdoor retailers seeking a targeted niche audience should consider booking this creator.

Written from Mr. Laguiole's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mr. Laguiole can edit or remove this page at any time.

Questions about Mr.

How much does Mr. Laguiole charge for a sponsored video?

Based on a median of about 720 views per video and a long-form rate of $20 to $35 per 1,000 median views, a sponsored integration would likely cost roughly $150 to $250 per video, with Shorts priced lower. These are estimates from the channel's data and the Starbooked rate rule, not a published rate card.

What does Mr. Laguiole post about on YouTube?

The channel focuses on Laguiole pocket knives in German, with product showcases from makers such as du Barry and Laguiole en Aubrac, makers' meetups, and reviews of new releases. Many uploads are short clips, and the channel also covers the operator's online shop.

How do I contact Mr. Laguiole for a brand deal?

Contact details for this creator unlock on Starbooked for $0.80. Creators who have been boosted on Starbooked can be booked directly through the platform, so check the profile for boost status before reaching out.

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