Starbooked

MrMKL (@mrmkl) is a Toronto-based freelance videographer and editor who runs a fighting game channel of about 1.4 thousand subscribers with a median of roughly 115 views per video. He uploads long-form livestreams and interviews about niche and indie fighting games, roughly 50 uploads a year. Rates run about $150 to $250 per sponsored video, and his audience is a small, engaged fighting game community.

Why brands book MrMKL

Engaged fighting game community with indie developer access and Evo coverage

  • About 1,400 subscribers and roughly 50 uploads in the past year
  • Median of about 115 views per video, with the highest recent Shorts-style clip near 1,900 views
  • Recent coverage of Evo 2026 indie showcase, Netcode Warriors, BreakThrough, and Scramble Heart City
Best forindie game launchesgaming peripheralsfighting game event sponsors
Watch forSmall audience with low median views; best value for niche fighting game campaigns, not broad reach.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Esports15%
Formats
livestream replays, developer interviews, event gallery walkthroughs
Tone
conversational, enthusiastic
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 12 minutes for interviews, multi-hour for livestream replays

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 50 comments
Engagement2.8%
Likes and comments per view on recent videos
Audience asks aboutwhich indie fighting games are worth playingwhat the developers said in their interviewshow to improve at fighting games
Age
25%18-24
40%25-34
25%35-44
10%45+
Gender
20%women
80%men
Countries
🇨🇦 Canada25%
🇺🇸 United States45%
🇬🇧 United Kingdom10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is fighting game coverage with no flagged titles or descriptions; violence is limited to in-game combat.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k11512

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 19 days ago.

Freelance Videographer and Editor of Trailers. That Guy who won't shut up about Niche Fighting Games. If you like what I do, please consider supporting me on Patreon http://www.patreon.com/mrmkl When's Mahvel? Businesses inquiries: mikelevesque.merkel@gmail.com
MrMKL's own profile description on YouTube

Are you MrMKL? Claim or remove this profile.

About MrMKL

MrMKL is a Toronto-based freelance videographer and editor who runs a channel about niche and indie fighting games. The channel posts roughly one upload a week on average, mostly long livestream replays and developer interviews recorded at events such as Evo 2026. Based on public metrics, the channel has about 1,400 subscribers and a median of around 115 views per video, so its audience is best described as a small, dedicated fighting game community. Audience demographics are estimates only and are not verified by the creator.

The channel also includes the creator's professional videography and trailer editing work, which is a separate offering from the channel's content. No sponsorships were detected in the last 50 videos, so brand integration would be new territory for the channel. Rates on Starbooked are estimated at $150 to $250 per sponsored video, which works out to a CPM of about $20 to $35 per 1,000 views. That is above the $10 to $30 typical for paid ads, so the value case rests on a precise, engaged niche audience.

Brands that sell indie game titles, fighting game accessories, or esports event products should consider this channel. Small campaigns with a focused goal are a better fit than broad awareness pushes.

Written from MrMKL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MrMKL can edit or remove this page at any time.

Questions about MrMKL

How much does MrMKL charge for a sponsored video?

Starbooked estimates $150 to $250 per sponsored video, based on a median of about 115 views and the standard long-form CPM range of $20 to $35 per 1,000 views. The final rate depends on the format and deliverables. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does MrMKL post about on YouTube?

MrMKL posts about niche and indie fighting games. Content includes weekly Niche Fighter Monday livestream replays, developer interviews, and event coverage such as the Evo 2026 indie dev gallery. Videos are mostly long-form, with some short clips.

How do I contact MrMKL for a brand deal?

Contact details, including a business email listed on the channel, unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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