Starbooked

Firm Foundation with Kay Hillman

@mrskayhillman · US · EN

Kay Hillman (@mrskayhillman) is a US-based YouTuber making faith-based homemaking, motherhood and Bible study videos, with about 1,500 subscribers and a median of 183 views per video. Her channel posts irregularly, with no uploads in the past 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Firm

Faith-driven moms who trust her Bible study and home picks

  • Median of 183 views per video, with a 90th percentile of 2,402 views
  • Long-form videos average about 8 minutes, giving room for product segments
  • Strong engagement with a 5.4% overall engagement rate and a 4.8% like rate
Best forBible study and devotional productshome organization and kids' toys
Watch forNo uploads in 90 days and low median views, so reach is modest and cadence is unreliable.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality55%
Home & Garden25%
Family & Parenting20%
Formats
long-form talk and study videos, day-in-the-life vlogs, short clips
Tone
warm, devotional
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 25 minutes for long-form, under 60 seconds for Shorts

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 26 comments
Engagement5.4%
Likes and comments per view on recent videos
Audience asks abouthow to build a consistent Bible reading habit as a busy momwhat a homemaking daily routine or reset looks likewhich Bible study tools and resources she uses
Age
15%18-24
50%25-34
25%35-44
10%45+
Gender
85%women
15%men
Countries
🇺🇸 United States75%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

18%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
Bible study resources, home organization products, children's toys
Affiliate links
Yes

Recent descriptions link Bible study tote and home reset products such as Big Bear Cave Magnet Tiles, suggesting affiliate or gifted placements in 'What's In My Bible Study Bag' and '15 minute Daily Home Reset Routine'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers faith, toddlers and household routines with no flagged themes in the recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k1830

Benchmark score: 15 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 510 days ago.

Encouraging moms in deepening their walk with Christ and in motherhood. Hey Boo! My name is Kay Hillman and I make videos about sharing my faith, homemaking, motherhood, productivity, and the BTS of building a business. I do all this for the purpose of stewarding the life we are called to live well. Subscribe for honest and raw talks about motherhood and the homemaking journey, day in the life of a mom of 2 vlogs, fun hauls, and faith based videos every single week. Welcome to the journey of a homemaking building with grace. I'm a wife of 7 years and mom of 2. You'll meet my crazy husband Tae
Firm Foundation with Kay Hillman's own profile description on YouTube

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About Firm Foundation with Kay Hillman

Kay Hillman runs a US-based YouTube channel focused on faith, homemaking, motherhood and the behind-the-scenes of building a small business. Her videos include Bible study sessions, daily homemaking routines, cleaning and organizing resets, and vlogs of life as a mom of two. The channel has about 1,500 subscribers and a modest reach, with a median of 183 views per video and a 90th percentile near 2,400 views.

Her audience is estimated to be mostly women in their twenties and thirties in the United States, many of whom are Christian mothers looking for devotional routines and practical home ideas. Her engagement rate of about 5.4 percent suggests a loyal, responsive viewership even at a small scale. Around 18 percent of recent content appears sponsored or affiliate-linked, mostly around Bible study and home products.

Brands in faith-based publishing, Bible study tools, home organization and children's products may find a good fit. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views in CPM terms, compared with typical paid-ad CPMs of $10 to $30. Brands should book her for niche, faith-aligned campaigns rather than broad awareness.

Written from Firm Foundation with Kay Hillman's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Firm Foundation with Kay Hillman can edit or remove this page at any time.

Questions about Firm

How much does Kay Hillman charge for a sponsored video?

Based on her median of about 183 views, an estimated sponsored integration costs $150 to $250 per video. The rate is a range from the Starbooked rate rule and not a published price. Actual quotes depend on deliverables and timing.

What does Kay Hillman post about on YouTube?

Kay Hillman posts about Christian faith, Bible study, homemaking, motherhood and mom productivity. Her channel includes long Bible study sessions, daily home reset routines, and vlogs of life with her two young children.

How do I contact Kay Hillman for a brand deal?

Kay Hillman lists a business email on her channel. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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