MTF Labs (@mtflabs) is a Swedish innovation community channel that films talks, panels and workshops from its JUST data and innovation events. With about 3,900 subscribers and a median of 21 views per video, it posts irregularly and has not uploaded in roughly 20 months. Sponsored integrations would cost $150 to $250 per video.
Niche European health-data and innovation audience at a very low booking cost
- About 3,900 subscribers and roughly 1.08 million total views across 818 videos
- Median of 21 views per video means limited reach for sponsored placements
- Estimated $150 to $250 per video, which is well below typical CPM benchmarks for long-form content
Brand fit report
Content
- Formats
- event talk recordings, panel discussions, video messages
- Tone
- informative, academic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 45 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recordings are conference and policy talks on health data, data governance and innovation with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 1 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Frédéric Verhelst: Knowledge graphs in energy (JUST Data Lin · 107 views
▶Hubert Trammer: a message to the NEB community (digiNEB Fina · 19 views
▶Shigeru Ban: a message to the NEB community (digiNEB Final E · 10 viewsLast three uploads, latest 594 days ago.
MTF Labs is a global innovation community that places music and creativity at the centre of crosscutting innovation for all industry sectors. It connects artists, technologists and industry in a vibrant environment. Unique collaborations, new works created on site, exclusive conference content with new research, premieres of future technology, and a visionary community make each event an exciting landmark gathering. Connect with us: http://www.mtflabs.net https://twitter.com/mtflabs http://instagram.com/mtflabs
About MTF Labs
MTF Labs is a Swedish innovation community that publishes recordings of talks, panels and workshops, mostly from its JUST Industry Data Week and JUST Health Data Labs events. The channel's content centers on health data governance, knowledge graphs, data privacy and the EU Health Data Space, with speakers from research, industry and policy. Upload activity is sparse, and the most recent videos date from early 2025.
The audience is likely small and professional, made up of researchers, health-data practitioners and innovation staff, though these demographic figures are estimates based on the content rather than channel analytics. Typical views per video are very low, with a median of 21.
Brands seeking to reach European health-data professionals may find the channel useful for awareness at low cost. At an estimated $150 to $250 per video, the implied CPM is well above the $10 to $30 typical of paid ads, so the value lies in niche targeting rather than reach.
Written from MTF Labs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MTF Labs can edit or remove this page at any time.
Questions about MTF
How much does MTF Labs charge for a sponsored video?
MTF Labs would likely charge between $150 and $250 per sponsored video, based on a median of 21 views and the minimum rate floor. Rates are estimates derived from Starbooked's standard formula and are not published by the creator.
What does MTF Labs post about on YouTube?
MTF Labs posts recorded talks, panels and video messages from innovation events, mainly on health data, data governance, knowledge graphs and music technology. Most videos come from its JUST Industry Data Week and Health Data Labs events in Sweden.
How do I contact MTF Labs for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for booking options after unlocking.