Maryanne W. Waweru (@mummytales) is a Nairobi, Kenya based creator who runs the Mummy Tales channel and platform, sharing personal stories of Kenyan mothers. The channel has about 8,600 subscribers and a median of roughly 1,800 views per video. It has not uploaded in over a year. Estimated sponsored integration rate is $150 to $250 per video.
Trusted Kenyan mothers' stories with a loyal, women-led audience
- Median of about 1,800 views and a 1.7% engagement rate on long-form videos
- Top video reached about 132,000 views, showing demand for practical household topics
- Estimated integration rate of $150 to $250 per video, roughly $20 to $35 CPM equivalent
Brand fit report
Content
- Formats
- personal story interviews, documentary-style narration, research presentations
- Tone
- candid, warm
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers difficult topics such as widowhood, traumatic births and teen suicide, handled in a non-graphic, support-oriented way (e.g., 'The Day my Husband Died and Life as a Young African Widow').
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 28 / 100
Public rule, same for everyone. How it works.
Recent videos
▶My Journey with Endometriosis -Veronica Gacheri Makhulo · 221 views
▶Family planning among Somali women in Nairobi, Kenya · 361 views
▶Family planning use among Somali refugee women in Nairobi, K · 93 viewsLast three uploads, latest 1141 days ago.
Hello, and welcome to my channel, Mummy Tales (Kenya). My name is Maryanne W. Waweru, and I started the Mummy Tales platform https://mummytales.com/ with the purpose of telling the inspiring, encouraging and educational stories of Kenyan mums. It is all about empowering fellow women as we navigate the parenting journey together. I welcome you to my channel and hope that with every video you watch, you will find it helpful. I am based in Nairobi, Kenya. I'm grateful to everyone who takes time to watch my videos, and I encourage you to subscribe to the channel in case you haven't. You can get
About Mummy Tales
Mummy Tales is a YouTube channel run by Maryanne W. Waweru from Nairobi, Kenya, with about 8,600 subscribers and roughly 490,000 lifetime views across 68 videos. The channel features long-form personal stories from Kenyan mothers covering pregnancy, birth, marriage, widowhood, nannies and small business, alongside a few expert presentations on maternal health. Per her website, the wider Mummy Tales platform is a women's publication focused on empowering mothers.
The audience is estimated to be mostly Kenyan women aged 25 to 44, with a smaller diaspora following. Viewers tend to come for relatable, unpolished storytelling rather than polished production. Recent uploads have slowed, and the channel has no sponsorship history in its recent videos.
Brands in maternal health, family products or women-focused services may find a good fit. Estimated integration pricing is $150 to $250 per video, which is roughly a $20 to $35 CPM at the channel's median views, compared with typical paid-ad CPMs of $10 to $30.
Written from Mummy Tales's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mummy Tales can edit or remove this page at any time.
Questions about Mummy
How much does Maryanne W. Waweru charge for a sponsored video?
Based on the channel's median views, an estimated sponsored integration costs about $150 to $250 per video. This is an estimate from public metrics, not a published rate card, so confirm pricing directly before booking.
What does Maryanne W. Waweru post about on YouTube?
Mummy Tales posts long-form personal stories from Kenyan mothers about pregnancy, birth, parenting, marriage, nannies and small businesses. The channel also includes occasional expert talks on maternal health and family planning.
How do I contact Maryanne W. Waweru for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.