Starbooked

mumok (@mumokvienna) is the channel of the Museum moderner Kunst Stiftung Ludwig Wien in Austria. It publishes German-language exhibition films and artist talks for about 1,300 subscribers, with a median of roughly 400 views per video. It uploads about five times a year. A sponsored video would run $150 to $250. Its website lists sponsoring and cooperations.

Why brands book mumok

Vienna modern art museum channel with polished exhibition films

  • About 1,300 subscribers and a median of roughly 400 views; one 2025 behind-the-scenes video reached over 4,000.
  • Rate range of $150 to $250 per video; uploads are infrequent at about five per year.
  • Website lists a sponsoring and cooperations program, so institutional partnerships are an established route.
Best forcultural eventsart publishers and materials
Watch forInstitutional channel with infrequent uploads and small reach; deals likely go through the museum, not a single creator.

Brand fit report

Content

Topics, IAB taxonomy
Fine Art70%
Education20%
Travel10%
Formats
exhibition films, artist talks, symposium recordings
Tone
informative, reserved
Language
German
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
2 to 5 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutexhibition dates and ticketsartist backgroundmuseum collection highlights
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
55%women
45%men
Countries
🇦🇹 Austria50%
🇩🇪 Germany20%
🇨🇭 Switzerland5%
LanguagesGerman 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the website has a 'Sponsoring & Cooperations' page, per its navigation.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Museum exhibition films such as 'Ausstellungsfilm: Gelebt - Ingeborg Strobl' are cultural; contemporary art may include occasional mature themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.3k4161
Instagram–––

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers40 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 25 days ago.

Join us on: Instagram: http://instagram.com/mumokwien Facebook: http://www.facebook.com/MUMOK mumok – museum moderner kunst stiftung ludwig wien MuseumsQuartier Museumsplatz 1, A-1070 Wien T +43-1-525 00 Opening Hours Tuesday to Sunday: 10 am – 6 pm For inquires regarding subjects rights according to the GDPR please contact https://support.google.com/youtube/answer/2801895?hl=en. Information regarding data protection on the mumok website please refer to https://www.mumok.at/en/privacy.
mumok's own profile description on YouTube

Are you mumok? Claim or remove this profile.

About mumok

mumok (@mumokvienna) is the YouTube channel of the Museum moderner Kunst Stiftung Ludwig Wien, a modern art museum in Vienna, Austria. Per its website, the museum runs exhibitions, collections, a library, a cinema and a shop. The channel posts mostly German-language exhibition films, artist talks and symposium recordings.

It has about 1,300 subscribers and a median of roughly 400 views per video, with occasional hits above 3,000. It uploaded five times in the past year. Audience details are estimates: likely art-interested viewers in Austria and Germany.

No brand sponsorships were found, though the website has a sponsoring and cooperations section. At $20 to $35 per 1,000 median views, the formula gives $150 to $250 per video, the minimum floor. Paid ads typically run $10 to $30 CPM. Cultural brands, art suppliers and Vienna events can book mumok as a partner, likely through the museum team.

Written from mumok's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. mumok can edit or remove this page at any time.

Questions about mumok

How much does mumok charge for a sponsored video?

With a median of about 400 views, the estimated rate is $150 to $250 per video, the floor for small channels. That is $20 to $35 per 1,000 views, against $10 to $30 CPM for paid ads.

What does mumok post about on YouTube?

mumok posts German-language exhibition films, artist and curator talks, symposium recordings and behind-the-scenes clips from the Vienna modern art museum, with English versions on its website.

How do I contact mumok for a brand deal?

No email is listed on the channel; the museum website has a contact page and a sponsoring section. On Starbooked, contact details unlock for $0.80, and boosted creators can be booked through Starbooked.

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