Les lectures de Mumu (@mumulm) is a French booktube channel run from France, posting book hauls, reading updates, author interviews and romance reading lists. The channel has about 2,270 subscribers and a median of roughly 660 views per video, with uploads paused since 2022. Sponsored integrations are estimated at $150 to $250 per video.
Engaged French romance readers, with strong like rates on book content
- Median of 664 views per video across 436 uploads, with a 90th percentile of 1,296 views
- Like rate of 11.7% and engagement of 12.8%, well above typical casual-viewer levels
- Consistent author interviews and monthly hauls give brands a recurring book-category slot
Brand fit report
Content
- Formats
- book haul, reading update, author interview, monthly reading list
- Tone
- friendly, enthusiastic
- Language
- French
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- books
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; affiliate Amazon links appear in descriptions, for example the 'Book haul | Février 2022' video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles and descriptions cover book hauls, author interviews and romance reading lists with no flagged content; some romance titles may carry mature themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Envies livresques pour ce joli mois de Mai · 1.3k views
▶Book haul | Mars 2022 · 1.4k views
▶Book haul | Février 2022 · 775 viewsLast three uploads, latest 1626 days ago.
Bienvenue sur ma chaîne booktube sur laquelle vous trouverez : des updates lecture, des book haul, des piles à lire, des sorties livresques, des tag, des swap.. N'hésitez pas à vous abonner pour continuer à me suivre et à m'encourager :) ♥♥ FACEBOOK : https://www.facebook.com/LesLecturesdeMumu INSTAGRAM : https://www.instagram.com/les_lectures_de_mumu/ LIVRADDICT : https://www.livraddict.com/profil/mumulm/ ♥♥ MAIL : leslecturesdemumu@gmail.com ♥♥ +++ LES VIDÉOS POPULAIRES +++ Mes carnets de lecture - version 2018 : https://youtu.be/HiQmL4q3R0I Mon bilan - 3 ans de liseuse :https://youtu.be
About Les lectures de Mumu
Les lectures de Mumu is a French booktube channel run by @mumulm, with 436 videos posted since 2011. The channel focuses on book hauls, monthly reading updates, sorties livresques, author interviews and reading tags, mostly romance and contemporary fiction. Videos are filmed without the creator on camera, with typical length between 8 and 20 minutes.
The channel reaches about 2,270 subscribers, and its median video draws roughly 660 views. Audience estimates suggest a French-speaking, mostly female readership aged 25 to 44, though these figures are estimates from channel signals rather than verified analytics. Affiliate book links appear in descriptions, and no sponsored videos were found in the recent catalogue.
Brands in publishing and reading apps may book this channel for romance-focused campaigns. Based on the median views, a sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads. Confirm current activity before booking, since the channel has not uploaded in over a year.
Written from Les lectures de Mumu's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Les lectures de Mumu can edit or remove this page at any time.
Questions about Les
How much does Les lectures de Mumu charge for a sponsored video?
Based on a median of about 660 views per video, Starbooked estimates a sponsored integration at $150 to $250 per video. Rates are estimates from public view data, and the creator's own quote may differ.
What does Les lectures de Mumu post about on YouTube?
The channel posts French-language booktube content, including book hauls, monthly reading updates, sorties livresques, author interviews and reading tags. The focus is mostly romance and contemporary fiction.
How do I contact Les lectures de Mumu for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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