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Universalmuseum Joanneum

@museumjoanneum · AT · DE

Universalmuseum Joanneum (@museumjoanneum) is a museum group in Graz, Austria, running 14 sites and nearly 5 million objects. Its YouTube channel has about 1,080 subscribers and 580 videos, with a median of 97 views per video. It uploads about 25 videos a year, and sponsored integrations are not applicable to the channel.

Why brands book Universalmuseum

Austrian museum channel reaching a local, culture-minded German-speaking audience

  • Median of 97 views per video across 580 uploads
  • Roughly 25 uploads in the past 365 days
  • Family-friendly content, with youth craft videos such as 'Blumen-Duell' (99 views)
Best forcultural and educational institutionscraft and hobby supplies for families
Watch forVery small audience; views are low and comment activity is near zero.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment45%
Hobbies & Interests30%
Science25%
Formats
museum exhibition walkthroughs, short craft tutorials, archival music clips, interviews
Tone
informative, calm
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 4 minutes

Audience

Commercial intent2/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.1%
Likes and comments per view on recent videos
Audience asks aboutWhat exhibitions are currently on view?How do I make the craft shown in the video?What is the history behind this object or building?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇦🇹 Austria75%
🇩🇪 Germany15%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent videos cover exhibitions on history, art and natural science, including a Nazism timeline ('Zeitleiste – Der Nationalsozialismus in der Steiermark') that is historical and educational.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.1k975

Benchmark score: 16 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 60 days ago.

Mit knapp 5 Millionen Objekten an 14 Standorten – darunter das Kunsthaus Graz, das Landeszeughaus, Schloss Eggenberg oder das Joanneumsviertel mit der Neuen Galerie und dem modernen Naturkundemuseum – zählt das Universalmuseum Joanneum zum größten seiner Art. Die Videos spiegeln unser facettenreiches Programm wider und geben Einblicke in unsere Veranstaltungen, Ausstellungen sowie den Museumsalltag. Unsere Videos zeigen gegebenenfalls auch Besucher*innen vor Ort. Bei Widerruf zur Einwilligung wenden Sie sich bitte an datenschutz@museum-joanneum.at.
Universalmuseum Joanneum's own profile description on YouTube

Are you Universalmuseum Joanneum? Claim or remove this profile.

About Universalmuseum Joanneum

Universalmuseum Joanneum is a museum group in Graz, Austria, with about 5 million objects across 14 sites, including Kunsthaus Graz, Schloss Eggenberg and the Naturkundemuseum. Its YouTube channel posts short exhibition walkthroughs, craft tutorials for young people, archival music clips and interviews with artists, mostly in German. Viewers are estimated to be Austrian and German adults interested in culture and history, plus families.

The channel is small, with about 1,080 subscribers and a median of 97 views per video, and uploads roughly 25 videos a year. No sponsored content was found. Its videos are educational rather than commercial, so the channel fits cultural partners and family-oriented craft brands more than paid promotion. Rate estimates for sponsored placements are not applicable because no sponsorship history exists.

Brands in the cultural and family-learning space that want a local, German-speaking audience may find this channel useful for institutional partnerships. Brand work and rates are not published on the channel itself.

Written from Universalmuseum Joanneum's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Universalmuseum Joanneum can edit or remove this page at any time.

Questions about Universalmuseum

How much does Universalmuseum Joanneum charge for a sponsored video?

No sponsored videos were found on the channel, so no rate is listed. Based on its median of 97 views, a sponsored placement would fall in a small range, but the channel has not published rates. Contact details unlock on Starbooked for $0.80.

What does Universalmuseum Joanneum post about on YouTube?

The channel posts exhibition walkthroughs from its Graz museums, short craft tutorials for young people, archival music clips and artist interviews. Most content is in German and runs from under a minute to several minutes.

How do I contact Universalmuseum Joanneum for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's public description lists a data protection address for privacy requests, not a partnership contact. Boosted creators can be booked through Starbooked.

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