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MusicNovalis is the YouTube channel of Italian publisher NOVALIS Edizioni Musicali, run by Roberto Rinaldi and Cristina Pasquali from Rimini, Italy. The channel has about 78,400 subscribers and a median of roughly 92,500 views per video, posting about one video a week. It features official videos for Italian liscio, cumbia and dance-pop songs. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or roughly $1,850 to $3,240 per video.

Why brands book MusicNovalis

Italian dance-music audience with 90,000 median views per video

  • Median of about 92,500 views per video across 674 uploads.
  • Top recent video reached about 1.5 million views, showing reach beyond the base.
  • Roughly 50 uploads in the last 365 days keeps the channel active.
Best formusic and instrument retailtravel and hospitality in Italyregional food and wine brands
Watch forAudience is concentrated in Italy and skews 45 and older; poor fit for youth brands.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Pop Music15%
Entertainment5%
Formats
official music videos, live performance videos, short clips
Tone
upbeat, nostalgic
Language
Italian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 5 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the song or sheet musicwhich dance rhythm or bpm a track useswho the singers and bands are
Age
5%18-24
10%25-34
20%35-44
65%45+
Gender
60%women
40%men
Countries
🇮🇹 Italy85%
🇨🇭 Switzerland3%
🇩🇪 Germany3%
🇺🇸 United States2%
LanguagesItalian 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
music publishing, sheet music, karaoke backing tracks
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'Pazza estate' and 'La danza della luna' are romantic or playful and show no concerning content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube78k93k12

Benchmark score: 78 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform16 / 20

Recent videos

Last three uploads, latest today.

LA PASSIONE E' IL VERO MOTORE DEL NOSTRO LAVORO MusicNovalis è il canale YouTube della NOVALIS Edizioni Musicali, nata nel 1980 dal nome dell’omonima orchestra fondata nel 1977 da Roberto Rinaldi, con un gruppo di amici musicisti di Rimini e dintorni; dal 1982 a Roberto si affianca la “trevigiana” Cristina Pasquali, da allora compagna nella vita e nel lavoro. Ci occupiamo di musica popolare e ballabile, di vari generi musicali: liscio-folk, canzoni melodiche all’italiana, ballo da sala e liscio unificato, balli di gruppo e caraibici, produzione e distribuzione di spartiti stampati, CD, CD ROM,
MusicNovalis's own profile description on YouTube

Are you MusicNovalis? Claim or remove this profile.

About MusicNovalis

MusicNovalis is the YouTube channel of NOVALIS Edizioni Musicali, an Italian music publisher founded in 1980 by Roberto Rinaldi and Cristina Pasquali in Rimini. The channel posts official music videos and live performance clips for liscio, cumbia, Latin-style dance pop and Italian melodic songs, roughly one upload a week. Most videos are between three and five minutes long and feature singers and bands performing the publisher's catalog.

The audience is estimated to be mostly Italian and older, with a large share of viewers over 45 and a strong interest in dance rhythms, lyrics and where to buy music. The channel's median view count of about 92,500 per video gives it a dependable base for regional campaigns. Sponsored work is not visible on the channel today.

Brands in music retail, instruments, regional hospitality or food and wine can book a sponsored video here. Rates are estimated at $20 to $35 per 1,000 median views, a CPM comparable to or above typical paid ads at $10 to $30 CPM, with a per-video range of about $1,850 to $3,240.

Written from MusicNovalis's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. MusicNovalis can edit or remove this page at any time.

Questions about MusicNovalis

How much does MusicNovalis charge for a sponsored video?

Based on a median of about 92,500 views for long-form videos, a sponsored integration is estimated at $1,850 to $3,240 per video, using a rate of $20 to $35 per 1,000 median views. That is a CPM of $20 to $35, compared with the $10 to $30 CPM typical for paid ads. Final pricing depends on format and usage rights.

What does MusicNovalis post about on YouTube?

MusicNovalis posts official music videos and live performance clips for Italian liscio, cumbia, Latin-style dance pop and melodic songs. Titles often include the singer's name, the song and a bpm or rhythm label. The channel is run by an Italian music publisher and posts roughly one video a week.

How do I contact MusicNovalis for a brand deal?

The channel's public description lists the publisher's website and an info email address. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.