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Musky 360

Podcast · www.musky360.com · EN
Hosted by Steven Paul, Jay Esse

Musky 360 is a fishing podcast hosted by Steven Paul and Jay Esse, covering musky tactics, lure selection, seasonal patterns and expert guest interviews. The show has 352 episodes, releases weekly, and typically runs about 65 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate range of $40 to $200 per episode.

Why brands sponsor Musky 360

Reach engaged musky anglers through a weekly, long-running fishing show

  • 352 episodes with a weekly release schedule and a steady back catalog
  • Apple Podcasts rating of 4.0 from 157 ratings, indicating a committed listener base
  • Hosts are experienced anglers and tackle industry figures, so product mentions carry practical credibility
Best forfishing tackle and luresoutdoor gearboat electronics
Watch forAudience size is estimated from ratings, and the hosts' own shop and app may compete for attention.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Sports20%
Travel10%
Formats
co-hosted banter, interview, listener Q&A
Tone
practical, enthusiastic
Language
English
Production
Clean, edited audio
Typical length
55 to 75 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 157 Apple ratings on a show with 352 episodes, weekly cadence, and a niche fishing audience; ratings suggest the 2,000 to 8,000 band.
Audience asks aboutWhich lures work in fall musky fishingHow to pattern muskies in new waterHow to plan a trophy musky destination trip
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
15%women
85%men
Countries
🇺🇸 United States80%
🇨🇦 Canada15%
Other5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
fishing tackle, fishing apps
Affiliate links
No

No sponsor mentions found in the feed; the description promotes the show's own Musky 360 App and the Musky Shop, which is the hosts' own business.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover fishing tactics and lure selection with no flagged content; the feed explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 83 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.

Musky 360 Podcast — Musky Fishing Tips, Tactics & Expert Advice The Musky 360 Podcast delivers expert musky fishing tips, advanced techniques, and firsthand knowledge from some of the most accomplished musky anglers, professional guides, and legends of the sport. Hosted by professional musky angler, author, and internationally award-winning lure designer Steven Paul alongside Musky Shop manager…
Musky 360's own show description from the podcast feed

Do you make Musky 360? Claim or remove this page.

About Musky 360

Musky 360 is a weekly fishing podcast hosted by Steven Paul, a professional musky angler and lure designer, and Jay Esse, manager of the Musky Shop. The show covers musky tactics, seasonal patterns, lure selection, electronics and guest interviews, according to the feed and the show's website at musky360.com.

The feed lists 352 episodes with a median length of about 65 minutes. Apple Podcasts shows a 4.0 average from 157 ratings. Listeners are likely serious musky anglers, with estimated downloads of 2,000 to 8,000 per episode; these figures are estimates, not published numbers.

No sponsors were named in the feed or the website. Based on the estimate, a host-read mid-roll would cost roughly $40 to $200 per episode, suiting fishing tackle, outdoor gear and boat electronics brands seeking a focused audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Musky 360 can edit or remove this page at any time.

Questions about Musky 360

How much does Musky 360 charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll ad is estimated at about $40 to $200. Rates are estimates from Starbooked's rate model, not a published price list.

What is Musky 360 about?

Musky 360 is a fishing podcast covering musky tactics, lure selection, seasonal patterns and expert interviews. It is hosted by Steven Paul and Jay Esse and releases new episodes weekly.

How do I contact Musky 360 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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