Starbooked

Mya (@米亞), a Hong Kong-based VTuber from Hong Kong, streams and uploads Cantonese gaming, variety and music content. The channel has about 57,700 subscribers and roughly 4,700 median views per video. It posts around 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book 米亞

Hong Kong VTuber with a loyal Cantonese audience and 4,700 median views

  • Median of 4,739 views per video across about 50 uploads in the last year
  • Engagement rate of 3.2 percent, with likes at 3.1 percent of views
  • Cantonese-speaking audience with a Hong Kong-heavy base
Best forgaming accessoriestrading card and collectible brandsCantonese-market app launches
Watch forMost content is long live streams, and sponsor reads are rare in the recent catalog.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming70%
Music15%
Comedy15%
Formats
live streams, music covers, game playthroughs
Tone
playful, chatty
Language
Chinese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
1 to 2 hours

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement3.2%
Likes and comments per view on recent videos
Audience asks aboutwhich games are being played nexthow to join memberships and perkswhen the next music cover or original song will be released
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
50%women
50%men
Countries
Hong Kong70%
Taiwan10%
🇲🇾 Malaysia5%
LanguagesCantonese 90%Chinese 10%

Commercial

0%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
None yet
Categories promoted
trading cards
Affiliate links
No

The video titled 'Pokemon TCG' carries a description thanking GR trading cards for sponsorship, a Kowloon Pokemon card shop named in the description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in the recent titles; the 'Happy Wheels' title shows slapstick violence within a game, and the 'KK Park' title references a scam compound in a game simulator.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube58k4.7k28

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days28 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest 4 days ago.

我是香港本地的虛擬youtuber米亞!🐼 ♡ ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈♡ 🐼給初次見面的觀眾🐼 我是香港本地的虛擬youtuber米亞! 主要在此頻道直播,構思不同好玩有趣的主題,跟觀眾一起亂玩 (。・∀・)ノ゙ ▼如果想快速了解米亞的MEME和之前的里程碑,可以看看觀眾製作的網頁✨▼ https://www.mya-hkvtuber.com/mya-meme 🐼 觀看直播時的約定 ♪ .非常謝謝各位的Superchat!如果沒有立刻讀,我會在直播尾段唸完。 如果在直播尾段不小心漏掉回覆時,請提醒我! .請不要在別人的直播裡,擅自提起我的事情喔 :;(∩´﹏`∩);:!不想為其他台主帶來困擾。 ♡ ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈♡ 🐼社交媒體帳號🐼 .Twitter @Mya_desu .Instagram @Mya.desu .官方Discord【裡面會定期發放資訊,還可以跟其他觀眾交流喔~】 https://discord.com/invite/erB5AW9Vrp ♡ ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈♡ 合作、廣告、委託查詢 ♪ littlegummii@gmail.com
米亞 Mya's own profile description on YouTube

Are you 米亞 Mya? Claim or remove this profile.

About 米亞 Mya

Mya (@米亞) is a Hong Kong VTuber who posts Cantonese live streams, game playthroughs, comedy sketches and cover songs on YouTube. The channel has about 57,700 subscribers and 9 million total views. Per the creator's website (mya-hkvtuber.com), the project is a fan-supported virtual persona built around Cantonese memes and community interaction.

Most uploads are long live streams of 1 to 2 hours, with roughly 50 uploads in the last year. Viewers are estimated to be mostly Hong Kong residents aged 18 to 34, with smaller audiences in Taiwan and Malaysia. Audience estimates are inferred from language and channel data, not platform analytics.

Brand work is limited: recent videos include a trading card shop sponsor read. Typical sponsored integrations are $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 CPM for paid ads. Brands targeting Cantonese-speaking gamers should book Mya.

Written from 米亞 Mya's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 米亞 Mya can edit or remove this page at any time.

Questions about 米亞

How much does Mya charge for a sponsored video?

Based on a median of about 4,700 views per long-form video, Mya's estimated rate is $150 to $250 per video. This is a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Final pricing depends on the integration format and length.

What does Mya post about on YouTube?

Mya posts Cantonese live streams centered on video games, including board and card games, comedy segments, and cover songs. Most videos run one to two hours and are recorded in a low-production setting. The channel also features collaborative viewer-submission events.

How do I contact Mya for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a campaign brief without a separate outreach step.

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