Mystery and Mayhem
Jim, known as @mysteryandmayhem-gr7nn, is a Canadian booktuber in Toronto who reviews vintage mystery and pulp paperback fiction. His channel has about 2,700 subscribers and a median of roughly 900 views per video. He uploads about once a week in a long-form, low-production style. Sponsored integrations are $150 to $250 per video.
Engaged niche readers of vintage mystery paperbacks, with comments that run high relative to views
- Median of about 900 views per video across 30 recent uploads
- Comment rate of 5.3 percent, well above typical long-form averages
- Active community reading events such as Private Eye July draw co-hosts and repeat viewers
Brand fit report
Content
- Formats
- book haul, reading update, community reading event wrap-up, bookshelf tour
- Tone
- enthusiastic, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is book reviews and reading events about classic mystery and pulp fiction with no flagged material in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.7k | 896 | 6 |
Benchmark score: 48 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A channel update, which means another book haul! · 1.7k views
▶Hard-boiled Book Haul · 1.1k views
▶Goin' Down the Road · 706 viewsLast three uploads, latest 41 days ago.
Welcome to Mystery and Mayhem. My name's Jim and my channel focuses on vintage mystery and genre paperback fiction. You'll also see a lot of other book-related stuff here as well. Thanks for dropping by. Enjoy the videos! You can contact me at braveknight64@gmail.com.
About Mystery and Mayhem
Mystery and Mayhem is a booktube channel run by Jim, a creator based in Canada who focuses on vintage mystery and genre paperback fiction. The channel posts long-form book hauls, reading updates, bookshelf tours and wrap-ups for community reading events such as Private Eye July and June on the Range. Recent uploads have been roughly weekly, with most videos running between 8 and 20 minutes and filmed in a low-production, on-camera style.
The audience is estimated to be mostly adults over 25 who are interested in classic detective fiction, pulp, and collecting used paperbacks, with a mix of Canadian and American viewers. Community co-hosts and friendly commenters make up a large share of the engagement, and the channel's comment rate is notably high for its size. These are estimates based on titles and comment context rather than verified analytics.
Sponsored integrations are priced at $150 to $250 per video, which works out to a CPM of about $170 to $280 per 1,000 views at the channel's median, compared with the $10 to $30 CPM typical of paid ads. The channel suits independent publishers, bookshops and collectible brands looking for a focused, engaged readership rather than mass reach.
Written from Mystery and Mayhem's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Mystery and Mayhem can edit or remove this page at any time.
Questions about Mystery
How much does Jim charge for a sponsored video?
Jim's sponsored integrations are estimated at $150 to $250 per video, based on a median of about 900 views. That works out to a CPM of roughly $170 to $280 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30 but reflects the niche, engaged audience.
What does Jim post about on YouTube?
Jim posts about vintage mystery and genre paperback fiction on his channel Mystery and Mayhem. Typical videos include book hauls, reading updates, bookshelf tours and wrap-ups for community reading events. Uploads are roughly weekly and run mostly between 8 and 20 minutes.
How do I contact Jim for a brand deal?
Jim's public contact email is listed on the channel, and contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this channel is boosted before reaching out.