Starbooked

NAI (@nai_ua), a Ukrainian channel run by newage-invest.com, an authorized hardware-wallet and security-key reseller founded in 2019, publishes Ukrainian-language explainers on YubiKey and crypto security. It has about 2,840 subscribers, 778 videos, a median of 293 views per video and roughly 50 uploads a year. Sponsored integrations are estimated at $150 to $250 per video, a mostly Shorts-driven channel.

Why brands book NAI

Ukrainian security-key audience reached through instructional YubiKey and crypto safety videos

  • Median of 293 views per video, with a 3,889-view top video on NFC restrictions
  • About 50 uploads in the past year, roughly one per week
  • Audience concentrated in Ukraine, with a bilingual-friendly technical tone
Best forhardware security device brandspassword manager and authenticator appscrypto custody services
Watch forSmall audience and an owner who sells the same hardware categories, so direct competition is likely.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing55%
Business & Finance30%
Education15%
Formats
short news commentary, multi-part video course, product explainer
Tone
instructional, sober
Language
UK
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 5 to 10 minutes for course episodes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.5%
Likes and comments per view on recent videos
Audience asks aboutwhich YubiKey model to buyhow to set up FIDO2 or TOTP on common serviceswhether a hardware key protects against a specific threat
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
25%women
75%men
Countries
Ukraine95%
Poland5%
LanguagesUkrainian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
hardware wallets, security keys, crypto services
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own reseller business in descriptions, which is first-party rather than sponsored.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
No flagged content in recent titles; coverage is technical and includes news on scams and data breaches, such as a Trezor data leak video.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.8k29317

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 1 days ago.

NAI (newage-invest.com) — офіційний авторизований реселер апаратних гаманців та ключів безпеки в Україні. Заснована у 2019 році. На цьому каналі — освітній контент про безпеку криптоактивів та цифрових облікових записів: огляди пристроїв, інструкції з налаштування, новини з світу кібербезпеки та крипто. Офіційний реселер: Ledger, Bitbox, Keystone, Onekey. Авторизований партнер: Yubico. Прямий імпорт від виробників. Офіційна гарантія. Доставка по всій Україні. 🌐 newage-invest.com 📩 hello@newage-invest.com 📱 +38(068) 140 35 80
NAI's own profile description on YouTube

Are you NAI? Claim or remove this profile.

About NAI

NAI, a Ukrainian channel tied to the reseller newage-invest.com, publishes educational content on crypto asset safety and digital account security. Most recent output consists of short crypto news commentary (Cryptoshorts) and a numbered YubiKey video course covering FIDO2, PIV, TOTP and OpenPGP. Videos are typically brief and presented on camera in an instructional style.

The audience is estimated to be mainly Ukrainian-speaking adults in their late twenties to forties, skewing male and interested in self-custody and account protection. Viewer demographics are estimates and are not platform-reported. Median views sit around 293 per video, with a few tutorials reaching several thousand.

Estimated sponsorship rate is $150 to $250 per video, which is a CPM of roughly $20 to $35 per 1,000 median views on long-form content, compared with typical paid-ad CPMs of $10 to $30. Brands selling security keys, password managers or crypto custody in Ukraine should consider this channel.

Written from NAI's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NAI can edit or remove this page at any time.

Questions about NAI

How much does NAI charge for a sponsored video?

Based on its median of 293 views and a mostly Shorts format, the estimated sponsored integration rate is $150 to $250 per video. This is an estimate from public channel data, not a published rate card, so confirm pricing directly with the creator.

What does NAI post about on YouTube?

NAI posts Ukrainian-language content on crypto security, hardware wallets and YubiKey security keys. Formats include short crypto news commentary, product explainers and a numbered YubiKey video course covering account protection protocols.

How do I contact NAI for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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YouTube and other creators in crypto security, ranked by score.

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