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なかじの【麹づくりと発酵しごと】

@nakajikojifermentation · JP · JA

Nakaji (@nakajikojifermentation), a Japan-based koji and fermentation specialist, makes Japanese-language videos on koji making, sake and fermented food. The channel has about 5,790 subscribers and a median of roughly 510 views per video, with about 7 uploads in the last 90 days. Sponsored rates run $150 to $250 per video in our estimate.

Why brands book なかじの【麹づくりと発酵しごと】

Japanese koji and fermentation educator with a loyal niche audience

  • Median of about 510 views per video, with a 90th percentile near 840 views
  • About 5,790 subscribers and 37 uploads in the past 365 days
  • Co-hosted sake and fermentation interviews with food and beverage makers
Best forfermented food and seasoning brandssake and Japanese beverage brands
Watch forSmall Japanese-speaking audience; rates and reach are modest and best suited to niche campaigns.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Hobbies & Interests30%
Formats
talking-head interviews, short vlogs, Video Podcast conversations
Tone
calm, educational
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 2 minutes for daily clips, 20 to 40 minutes for interviews

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow to start making koji at homewhich sake or fermented products to tryhow fermentation supports gut health
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan90%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
books, online education
Affiliate links
Yes

A recent upload titled 【大切なお知らせ】・本が出ます!『発酵を考えるヒント』 carries a #PR tag and links to the publisher's page, while the channel's own book and course promotion is a recurring theme.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 醤の専門家|清水紫織さんと発酵・感性・醤の話。お酒飲みながら and 発酵レシピ×日本酒 include alcohol content, but no flagged material was found.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube5.8k5087
Instagram–––

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days7 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 36 days ago.

なかじ|麹の専門家|株式会社麹の学校代表   1979年大分生まれ。京都芸術短期大学陶芸科卒業。京都芸術大学中退。鼓童文化財団研修所卒業。千葉県造り酒屋寺田本家に8年間勤め蔵人頭としてお酒作りに携わり発酵・醸造を学ぶ、その後独立。2018年欧州8カ国ツアー。2019年北米6都市ツアー。2020年日本語英語併記「麹本~koji for life~」出版。2025年「麹づくりと発酵しごと」出版。麹作りを通して日本の発酵文化を伝えている。著作7冊。 【オンラインスクール麹の学校】 ・毎月の発酵講座とLive ・50以上の動画アーカイブ https://www.nakaji-minami.com/online-school-salon/online-school/ ▼お仕事のお問い合わせ info@nakaji-kojinogakko.com
なかじの【麹づくりと発酵しごと】's own profile description on YouTube

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About なかじの【麹づくりと発酵しごと】

Nakaji (@nakajikojifermentation) is a Japan-based koji and fermentation specialist who runs the channel in Japanese. According to the channel description and the creator's website, Nakaji is the representative of 株式会社麹の学校, the author of several books on koji and fermentation, and the organizer of an online koji school. Posts mix short daily clips, interviews with brewers and food makers, and longer video podcasts on sake history and fermented food.

The channel has about 5,790 subscribers and a median of around 510 views per video. Audience size and demographics are estimates based on the channel's topic and language. Viewers are likely adults interested in home cooking, gut health and Japanese food traditions.

Estimated sponsored rates run $150 to $250 per video, which works out to about $20 to $35 per 1,000 median views, comparable to paid-ad CPMs of $10 to $30. Brands in fermented foods, seasonings or sake may find this creator a good fit for niche, education-led campaigns.

Written from なかじの【麹づくりと発酵しごと】's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. なかじの【麹づくりと発酵しごと】 can edit or remove this page at any time.

Questions about なかじの【麹づくりと発酵しごと】

How much does Nakaji charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of about 510 views and a $20 to $35 CPM range. Exact pricing depends on the integration and is not confirmed. Contact details unlock on Starbooked for $0.80.

What does Nakaji post about on YouTube?

Nakaji posts in Japanese about koji making, fermentation, sake and fermented foods such as miso and soy sauce. Content includes short daily clips, interviews with food and sake makers, and video podcasts on Japanese fermentation culture.

How do I contact Nakaji for a brand deal?

The channel lists a business contact address for work inquiries. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.