NAO LINGERIE (@naolingerie6942), a lingerie brand from Japan run by designer Nao Kurihara, posts mostly short vertical videos about its collections, pop-ups and craftsmanship. The channel has about 1,070 subscribers and a median of 233 views per video, with no uploads in the last 90 days. Sponsored integration rate: $150 to $250 per video.
Japanese lingerie brand channel with a niche, engaged women's audience
- About 1,070 subscribers and 214,160 lifetime views
- Median 233 views per video, with the top Shorts reaching about 1,200 views
- Rate of $150 to $250 per video at $4 to $8 per 1,000 median views, versus $10 to $30 CPM for paid ads
Brand fit report
Content
- Formats
- YouTube Shorts product showcases, pop-up event announcements, designer interview and behind-the-scenes clips
- Tone
- elegant, earnest
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- lingerie, nightwear, wellness products (own brand)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes the brand's own products and events, such as 'New Collection' and pop-up announcements.
Suitability GARM Brand Safety Floor + Suitability
Lingerie product content is adult-adjacent but non-explicit; the 'おまたカイロ' (warming pad) interview video discusses intimate health topics.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 27 / 100
Public rule, same for everyone. How it works.
Recent videos
▶〈NAO LINGERIEと、わたし〉 by yuka · 458 views
▶〈NAO LINGERIEと、わたし〉by kyoko · 193 views
▶▼セール＆バレンタイン🎁フェア開催中 · 184 viewsLast three uploads, latest 974 days ago.
＜ NAO LINGERIE ＞ 「女性の誇りや尊厳を美しく包み守る」 日本のものづくりにこだわったブランド ●online store https://naolingerie.com/shop ●Instagram https://instagram.com/naolingerie/ 【本店】銀座店(予約制) 東京都中央区銀座8–6–1 第３一越ビル５階 ／ 11:00〜20:00（定休日：月曜日） 予約は公式HP、Instagram、LINEからお問い合わせ下さい。 ＜デザイナー川嶋菜緒＞ ●YouTube「尊厳について〜今なお考え中。〜」 https://youtube.com/channel/UCrOH9KdauS0SN4R7K4rr04A ●Instagram https://instagram.com/naokurihara.naolingerie
About NAO LINGERIE
NAO LINGERIE is the Japanese lingerie brand run by designer Nao Kurihara, and its YouTube channel shares short product showcases, pop-up announcements and designer interviews. Most videos are vertical Shorts, typically under a minute, presenting new collections such as nightwear, bras and shorts, along with Ginza salon news. The brand's own website describes the line as made in Japan for adult women. The channel has about 1,070 subscribers and a median of 233 views per video, so its active audience is small, estimated at mostly Japanese women aged 25 to 54.
The channel posts sporadically, with no uploads in the last 90 days, and its content leans toward product promotion rather than sponsored work. No paid brand integrations were detected. Based on the rate rule of $4 to $8 per 1,000 median views for Shorts-heavy channels, a sponsored video would cost $150 to $250, which equates to a CPM of roughly $4 to $8 per 1,000 views, below the $10 to $30 typical for paid ads, though the reach is also modest.
This channel suits Japanese apparel or beauty brands wanting a niche, engaged female audience for a low-cost trial integration. It is less suitable for campaigns that need broad reach or a consistent posting schedule.
Written from NAO LINGERIE's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NAO LINGERIE can edit or remove this page at any time.
Questions about NAO
How much does NAO LINGERIE charge for a sponsored video?
Based on its median views of 233 and Shorts-heavy format, a sponsored video would be estimated at $150 to $250 per video. This is a rate range computed from channel metrics, not a published price. Confirm current rates directly with the creator.
What does NAO LINGERIE post about on YouTube?
The channel posts short product showcases of its lingerie, nightwear and shorts, along with pop-up shop announcements and designer interviews. Content is in Japanese and most videos run under a minute. It also includes longer interviews about intimate wellness products sold by the brand.
How do I contact NAO LINGERIE for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. The channel's listed links include its online store and Instagram, which are public brand pages.
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