Starbooked

スナック ナオシチ

@naoshichi-houikesa · JP · JA

Snack Naoshichi (@naoshichi-houikesa) is a Japanese channel run by Naoshichi Kawakatsu, fourth-generation master of Kyoto's Naoshichi Hoe Shop, which has traded since 1920, according to the channel and the shop's website. It publishes long-form talks on Buddhism, Christianity and Shinto with about 1,480 subscribers and roughly 365 median views. Uploads have stopped since 2023. Estimated rate: $150 to $250 per video.

Why brands book スナック

Engaged Japanese religion audience, with the Kyoto kesa shop behind the channel

  • About 1,480 subscribers and roughly 365 median views per video
  • Long-form live discussions average about 40 to 80 minutes
  • Upload pace has been zero in the last 365 days, so reach is dormant
Best forreligious goods brand awarenessJapanese craft and heritage products
Watch forNo uploads since 2023; the audience is small and the channel is inactive.

Brand fit report

Content

Topics, IAB taxonomy
Religion & Spirituality70%
Education20%
Arts & Entertainment10%
Formats
live-streamed discussion, interview, short clip
Tone
conversational, earnest
Language
Japanese
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 50 to 100 minutes for long-form

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement3.3%
Likes and comments per view on recent videos
Audience asks abouthow Buddhist robes and kesa are madewhether religion helps with personal worriesdifferences between Buddhist denominations
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
40%women
60%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
religious goods, clothing for clergy
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is religious discussion with no flagged titles; the 2022 video on the Russian invasion of Ukraine is a discussion of current events, not a political stance.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k3650
X–––

Benchmark score: 31 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers31 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 1270 days ago.

宗教で悩みは解決するのか?法衣袈裟コンシェルジュ・ナオシチといっしょに【仏教/キリスト教/神道】について考えます。法衣袈裟についてはこちら→ https://www.youtube.com/channel/UCIML_FDIV6DSckzdJRiUpJA スナックナオシチ マスター:ナオシチ https://naoshichi-kyoto.com/ 常連客:  梅ちゃん https://www.youtube.com/channel/UC6gfobHywk2oRi_QRIS-CZQ  えだぽよさん https://www.youtube.com/channel/UCIrUJyi_Bnzh787h6bDXclA  カレーさん https://twitter.com/curry_boz  ケントさん https://www.youtube.com/channel/UCWhWnhmwGmSOfA_VbFpGgiw  リョウエイさん https://twitter.com/hashikento99 ▼メンバーシップもぜひ◎ https://www.youtube.com/channel/UCG9E8-83aSNTEeJ4-ZriFSg/join --------------------- このチャンネルは直七法衣店 四代目が運営しています。 ご質問はこちら 直七大学 https:
スナック ナオシチ's own profile description on YouTube

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About スナック ナオシチ

Snack Naoshichi is a Japanese YouTube channel run by Naoshichi Kawakatsu, the fourth-generation master of Naoshichi Hoe Shop in Kyoto. The channel posts live-streamed discussions and short clips on Buddhism, Christianity and Shinto, often with guest monks and the host's shop team. Its shop website describes the business as a Kyoto kesa and religious robe maker founded in 1920.

The channel has about 1,480 subscribers and a median of roughly 365 views per video. Viewers are likely Japanese adults interested in religion and traditional craft; this is an estimate based on channel content. The channel has not posted since 2023.

Estimated rate is $150 to $250 per video, which is below the $10 CPM typical of paid ads at this view level. Brands selling religious goods or craft products may find this audience suitable.

Written from スナック ナオシチ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. スナック ナオシチ can edit or remove this page at any time.

Questions about スナック

How much does Naoshichi charge for a sponsored video?

Based on a median of about 365 views and a Shorts share of 0.4, the estimated rate is $150 to $250 per video. This is an estimate computed from the channel's metrics, not a published rate. Contact details unlock on Starbooked for $0.80.

What does Naoshichi post about on YouTube?

The channel posts live-streamed discussions on Buddhism, Christianity and Shinto, plus short clips about the shop's robe-making work. Content is in Japanese and centers on religious questions and kesa craft. Uploads stopped in 2023.

How do I contact Naoshichi for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel's shop website lists a contact form and a LINE channel, and the channel is not currently boosted, so direct outreach is required.

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