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【公式】NASPAニューオータニ「Official NASPA channel」

@naspaofficial9212 · JP · JA

NASPA New Otani (@naspaofficial9212) is a Japanese resort hotel in Yuzawa, Niigata, that posts short vertical videos about its seasons, events and guest life. The channel has about 1,460 subscribers and roughly 380 median views per video, with about 29 uploads in 90 days. Sponsored integrations would cost $150 to $250 per video.

Why brands book 【公式】NASPAニューオータニ「Official

Japanese resort hotel channel with steady seasonal content for Niigata travel brands

  • About 1,460 subscribers and roughly 380 median views per Short
  • Around 29 uploads in the last 90 days, showing a consistent posting pace
  • Shorts make up all recent uploads, so a brand fits into a regular feed
Best fortravel and hospitality brand awarenessregional tourism campaigns
Watch forViews are small and mostly Japanese-speaking, so reach outside Japan will be limited.

Brand fit report

Content

Topics, IAB taxonomy
Travel55%
Lifestyle30%
Food & Drink15%
Formats
short vertical clips, event recaps, property B-roll
Tone
calm, warm
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 30 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutwhat is the hotel like in each seasonhow to book a stay in Yuzawawhat activities are available on site
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover harvest experiences, yoga and Halloween decorations with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.5k38329
Instagram–––

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers33 / 50
Activity Uploads in the last 90 days29 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 6 days ago.

NASPAニューオータニは新潟県の越後湯沢にあるニューオータニグループ唯一のリゾートホテルです。 NASPAの由来は、「Nature And Sports Personal Area」の頭文字からきています。 人と自然に優しくありたい… わたしたちスタッフの願いです。 春は残雪と桜のコントラスト 夏は山々の深緑と花火、ロックフェスなど各種イベント 秋は新潟自慢の米と紅葉 そして、冬は雪とウィンタースポーツ 美しい越後湯沢の四季の彩りとともに、 みなさまのお越しをお待ちしております。 ウェブサイト https://www.naspa.co.jp/ Instagram https://www.instagram.com/naspanewotani_official/ https://www.instagram.com/naspa_ski_official/ NASPA New Otani is located in Yuzawa Town, Niigata Prefecture, Japan, within easy reach from Tokyo. Each season in Yuzawa brings dramatic contrasts to enjoy... In spring, it is the beauty of remaining snow, cherry b
【公式】NASPAニューオータニ「Official NASPA channel」's own profile description on YouTube

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About 【公式】NASPAニューオータニ「Official NASPA channel」

NASPA New Otani is the YouTube channel of a resort hotel in Yuzawa, Niigata, Japan, operated by the New Otani group. The channel posts very short vertical videos about seasonal life at the property, including harvest and farm experiences, yoga mornings, pool closures and Halloween decorations. Each Short typically runs under 60 seconds and the channel uploads several times a week.

The channel reaches about 1,460 subscribers, with a median of roughly 380 views per video. Its audience is estimated to be mostly Japanese-speaking adults planning domestic trips, but this is an estimate rather than measured data. Per the hotel's website, the property also offers a ski garden, camp garden and spa, which the channel reflects in its content.

A sponsored integration would cost about $150 to $250 per video at the Shorts rate of $4 to $8 per 1,000 median views, a CPM of $4 to $8, compared with the $10 to $30 CPM typical for paid ads. Brands in hospitality, regional tourism or Niigata food and agriculture should consider booking this channel.

Written from 【公式】NASPAニューオータニ「Official NASPA channel」's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 【公式】NASPAニューオータニ「Official NASPA channel」 can edit or remove this page at any time.

Questions about 【公式】NASPAニューオータニ「Official

How much does NASPA New Otani charge for a sponsored video?

A sponsored Short from NASPA New Otani would typically cost $150 to $250 per video, based on a Shorts rate of $4 to $8 per 1,000 median views. That works out to a CPM of about $4 to $8, below the $10 to $30 typical for paid ads.

What does NASPA New Otani post about on YouTube?

The channel posts very short vertical videos about its resort in Yuzawa, Niigata. Recent topics include seasonal harvest experiences, morning yoga, pool closures, Halloween decorations and property scenes across the year.

How do I contact NASPA New Otani for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking status before reaching out.