Natalie Matthews
Natalie Matthews (@nataliematthewsfitveganchef) is a vegan recipe creator and fitness coach based in the United States, posting high-protein plant-based recipes, meal prep and training content. Her channel has about 94,800 subscribers and 8,700 median views per video, uploading roughly once a week. Sponsored integrations run about $150 to $250 per Short-heavy video, and a brand deal is available.
Vegan fitness creator reaching 8,700 median views on protein-focused recipes
- 94,800 subscribers and 7.8 million lifetime views across 394 videos
- Median 8,745 views and 1 to 2 uploads weekly over the last 90 days
- Recent meal prep video 'Easy No Mess Pasta Bake' reached 55,942 views
Brand fit report
Content
- Formats
- short recipe videos, vlog-style meal prep, training and day-of-eating videos
- Tone
- upbeat, encouraging
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds, with some 8 to 18 minute videos
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- activewear, fitness apparel
- Affiliate links
- Yes
The video 'Jeans That Actually Fit an Athletic Body?! BuffBunny Pretty Gritty Review' and 'COLOR CLUB BY @buffbunnycollection2255 Code NATALIE' indicate a partner brand code, though no formal disclosure was found in the sampled descriptions.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is food, training and lifestyle with no flagged material in the last 30 videos, such as 'Maple Pecan Cookies VEGAN'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Jeans That Actually Fit an Athletic Body?! BuffBunny Pretty · 4.8k views
▶Maple 🍁 Pecan Cookies 🌱 VEGAN · 7.6k views
▶BATCH VEGAN MEAL PREP 🍂 FALL EDITION · 14k viewsLast three uploads, latest 4 days ago.
IFBB pro athlete, recipe creator, and vegan of 13 years Natalie Matthews is dedicated to inspiring women to feel strong, confident, and empowered through sustainable plant-based living. As the founder of the V-Fit App, she creates a space where women can fuel their bodies with high-protein vegan recipes, build strength through training, and make informed choices through education. Drawing from her experience as an IFBB Pro Bikini competitor, hybrid athlete, and passionate foodie, Natalie promotes a balanced approach to fitness and nutrition that prioritizes strength, performance, and longevity
About Natalie Matthews
Natalie Matthews runs the YouTube channel @nataliematthewsfitveganchef, where she posts vegan recipes, high-protein meal prep, training clips and day-in-the-life content. Most videos are short, with Shorts making up about 62 percent of uploads and a median length of 45 seconds, alongside longer vlogs and training videos. Her website describes her as an IFBB Bikini Pro and vegan cookbook author, and she founded the V-Fit app.
The audience is estimated to be mostly English-speaking women in the United States who cook plant-based meals and train regularly. Her median view count of 8,745 and a 3.9 percent engagement rate suggest an engaged, niche following rather than mass reach.
Rates are estimated at $150 to $250 per Short-heavy sponsored video, which works out to roughly $4 to $8 CPM against median views, compared with typical paid ad CPMs of $10 to $30. Brands in fitness, food and kitchen categories should consider booking her.
Written from Natalie Matthews's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Natalie Matthews can edit or remove this page at any time.
Questions about Natalie
How much does Natalie Matthews charge for a sponsored video?
Based on her median views and Shorts-heavy output, sponsored integrations are estimated at $150 to $250 per video. Her rates are not publicly listed, so confirm terms directly. Contact details unlock on Starbooked for $0.80.
What does Natalie Matthews post about on YouTube?
She posts vegan recipes, high-protein meal prep, training and fitness content, and day-in-the-life videos. Most uploads are short recipe clips, and she also publishes longer vlogs about her athletic routine and plant-based lifestyle.
How do I contact Natalie Matthews for a brand deal?
Her website lists a contact page at fitveganchef.com/contact. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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