Starbooked

菜月はな (@natsukihana) is a Japanese VTuber from Fukaya, Saitama, who makes healing talk, ASMR, piano and gaming videos. The channel has about 8,450 subscribers and a median of 217 views per video, with roughly one upload per day. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book 菜月はな

Calm Japanese healing channel with loyal daily viewers

  • Median 217 views per video with about 50 uploads in 90 days
  • Engagement rate 3.5% with 2.7% like rate across recent videos
  • Shorts make up 28% of uploads, with some clips reaching over 1,000 views
Best forwellness and sleep productsJapanese gaming accessorieslocal Saitama tourism
Watch forMedian views are low, so reach per video is small; check Shorts performance first.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming55%
Health25%
Music20%
Formats
livestream chat, gameplay clips and Shorts, daily one-minute audio talks
Tone
calm, warm
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds to 2 hours (Shorts and livestream archives)

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement3.5%
Likes and comments per view on recent videos
Audience asks aboutwhich game is being played and how to progress in itthe family members featured on the channelthe piano pieces and the Fukaya local topics
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
55%women
45%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 98%English 2%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; a Gatebox booth appearance at Tokyo Game Show 2026 is described in a Short, not a paid integration.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover healing talk, Harvestella and Pikmin 4 gameplay, and a 'ヤバイ女子' Shorts clip with no concerning content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.4k21750
X–––

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 1 days ago.

がんばる大人に、そっと寄り添う。 深谷市ご当地VTuber・菜月はなと菜月familyの癒し時間。 数あるチャンネルの中から見つけてくださり、ありがとうございます。 2019年から活動中、埼玉県深谷市在住の「お姉さん系くノ一VTuber」菜月はなです。 日々の仕事や家事でちょっとお疲れのあなたへ。 波風の立たない、穏やかで優しいひとときを「菜月家」で過ごしていきませんか? 🌿菜月はなはの活動🌿 🍀心に寄り添うASMR&癒やし雑談 「お姉さんの癒やし日記」を中心に、明日への活力が湧くような優しい声をお届けします。 🍀音で整うピアノ配信 ゆったりとしたピアノの音色と共に、皆さんと近況を報告し合うリラックスタイムです。 🍀世界初の(!?)VTuber大家族「菜月family」 妹の「りとこ」、姪の「むいか」、娘の「ういねぇ」、息子の「そうくん」もみんなVTuber!家族の絆が見える、日本一賑やかで温かいVTuber一家です。 深谷市ご当地VTuber 地元・埼玉県深谷市の魅力を発信中!渋沢栄一翁の故郷から、地域の旬な情報をお届けします。 📅 配信・投稿スケジュール ライブ配信: 【平日】水曜9時~:家事やお仕事の合間に聴ける「AMカフェ」ラジオ風配信 【日曜】20時30分〜:一週間を締めくくる「癒やしの夜会」雑談配信 動画投稿: 【毎週土曜】「今日は何の日?」1分動画
菜月はな's own profile description on YouTube

Are you 菜月はな? Claim or remove this profile.

About 菜月はな

菜月はな (@natsukihana) is a Japanese VTuber based in Fukaya, Saitama, active since 2019. She posts daily one-minute healing audio talks, ASMR, piano livestreams, and gameplay of titles such as Harvestella and Pikmin 4 with her family of VTuber characters.

The channel has about 8,450 subscribers and about 2,000 uploads. Viewers are estimated to be mostly Japanese adults who enjoy calm evening talks and games. Median views sit near 217, and the audience is most engaged in livestreams.

Brands seeking Japanese-language reach with a warm, family-friendly tone can consider a sponsored video. Estimated rates are $150 to $250 per video, which is roughly $20 to $35 CPM on median views, compared with typical paid ad CPM of $10 to $30. Good fits are wellness, sleep and gaming products.

Written from 菜月はな's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 菜月はな can edit or remove this page at any time.

Questions about 菜月はな

How much does 菜月はな charge for a sponsored video?

Estimated rates are $150 to $250 per video based on a median of 217 views and a long-form CPM of $20 to $35. Rates are indicative only and depend on format and brief. Contact details unlock on Starbooked for $0.80.

What does 菜月はな post about on YouTube?

The channel posts daily one-minute healing audio talks, ASMR, piano livestreams, and gameplay of Japanese RPGs and Pikmin 4. Many Shorts clip the livestreams, and there are regular Fukaya local topics.

How do I contact 菜月はな for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for availability before you reach out.

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