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NBA Today

Podcast · www.espn.com/espnradio/podcast · US · EN
Hosted by Malika Andrews

NBA Today, hosted by Malika Andrews with analysts Vince Carter, Chiney Ogwumike and Kendrick Perkins, covers the NBA daily. The show has about 1,000 episodes, published every day, with a median length near 48 minutes. Estimated downloads per episode are 20,000 to 80,000, with a rate of $360 to $2,000 per episode.

Why brands sponsor NBA Today

Daily ESPN NBA show with a large, sports-focused audience

  • Publishes every day with roughly 48 minute episodes, about 1,000 episodes in total
  • Apple Podcasts rating of 3.9 from 242 ratings, with the publisher being ESPN
  • Covers the whole league, so sponsor messages reach fans of every team
Best forSports apparel and fan merchandiseSports betting and fantasy products where legally permittedConsumer brands targeting basketball fans
Watch forThe show is run by ESPN, so any sponsorship would need approval through ESPN's ad sales team.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Basketball10%
Formats
co-hosted panel discussion, news and updates, rankings segment
Tone
analytical, energetic
Language
English
Production
Studio production
Typical length
47 to 49 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 242 ratings (the 200 to 1,000 band, shifted up one band for the platform's ESPN backing is not applied since the show is under five years old and ratings accumulate slowly), with daily cadence, 1,000 episodes, an ESPN and Megaphone hosting setup, and a broad Podcast Index popularity of 9.
Audience asks aboutWhich teams and players are making news this weekHow trades, injuries and free agency affect contendersWhich rankings and predictions to trust for the season
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
ESPN
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the publisher is ESPN, which is the network and not a sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and description cover game results, rankings and player news with no explicit flag; the feed is marked not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

EpisodeDateLength
PreSzn Finale2026-10-1648 min
Greek Heat2026-10-1548 min
The KLAW Returns2026-10-1449 min
Thrilling Twolves2026-10-1349 min
D.C. Contenders2026-10-1248 min
Philly King2026-10-0949 min

Last six episodes from the show's feed, latest 3 days ago, a new one about every 1 days.

With in-depth, comprehensive daily coverage of all aspects of the NBA, Malika Andrews and a vibrant cast of expert analysts and reporters offer their distinct perspectives on the game. She is joined by analysts Vince Carter, Chiney Ogwumike, and Kendrick Perkins, along with Senior Writer Zach Lowe. Ramona Shelburne and Adrian Wojnarowski will be among the top reporters contributing updates from…
NBA Today's own show description from the podcast feed

Do you make NBA Today? Claim or remove this page.

About NBA Today

NBA Today is a daily basketball podcast from ESPN, hosted by Malika Andrews with analysts Vince Carter, Chiney Ogwumike and Kendrick Perkins, and senior writer Zach Lowe. Per the feed, it offers comprehensive coverage of the NBA, with reporters including Ramona Shelburne and Adrian Wojnarowski contributing updates from around the league. The show has around 1,000 episodes and publishes daily, with episodes of roughly 48 minutes.

Apple Podcasts lists the show at 3.9 stars from 242 ratings. Listener numbers are not published. Based on rating volume and the daily schedule, we estimate 20,000 to 80,000 downloads per episode, and the audience is mostly US sports fans. No sponsors were named in the feed or episode titles.

An estimated sponsorship at $18 to $25 per 1,000 downloads would run about $360 to $2,000 per episode. The show suits sports apparel, fan merchandise and consumer brands aimed at basketball fans.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. NBA Today can edit or remove this page at any time.

Questions about NBA Today

How much does NBA Today charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll would be roughly $360 to $2,000 per episode at $18 to $25 per 1,000 downloads. Final pricing depends on ESPN's approval.

What is NBA Today about?

NBA Today is a daily ESPN podcast covering the NBA, with news, analysis, rankings and updates from hosts and reporters. It runs about 48 minutes per episode.

How do I contact NBA Today about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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