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North Carolina Weekend on PBS NC

@ncweekend · US · EN

North Carolina Weekend (@ncweekend), a PBS NC travel and history series in the United States hosted by Deborah Holt Noel, covers state attractions, dining and Revolutionary War sites. The channel has about 39,100 subscribers and a median of roughly 1,100 views per video, uploading several times a month. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book North

Family-friendly North Carolina travel audience with a public-broadcasting trust signal

  • About 39,100 subscribers and roughly 1,100 median views per video
  • Roughly 50 uploads in the past 365 days, with 21 in the last 90 days
  • Estimated $150 to $250 per integration at $20 to $35 CPM, versus typical paid ad CPM of $10 to $30
Best fortourism boards and regional attractionsoutdoor and travel gear brands
Watch forMedian views are modest and comments are sparse, so reach is steady rather than viral.

Brand fit report

Content

Topics, IAB taxonomy
Travel45%
History30%
Food & Drink15%
Entertainment10%
Formats
host-led location segments, museum and attraction profiles, short history explainers
Tone
informative, warm
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
4 to 7 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement2.0%
Likes and comments per view on recent videos
Audience asks aboutwhat to see and do in a specific North Carolina townwhether an attraction is open to familieshow to plan a weekend trip in North Carolina
Age
5%18-24
15%25-34
20%35-44
60%45+
Gender
60%women
40%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; several episodes credit the American Battlefield Trust as support provided by a partner.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episodes cover history, museums, and attractions with no flagged content, including 'Dale Earnhardt Tour Around Kannapolis, NC' and historical war segments.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube39k1.1k21
Instagram–––

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days21 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 3 days ago.

Join host Deborah Holt Noel as she shares the best things to see and do across the state each weekend. Whether you're a fan of bluegrass or jazz, an experienced hiker looking for a new trail to conquer or a family planning their next vacation, NC Weekend brings our state's must-see places and events right into your home. Tune into North Carolina Weekend, your guide to the best places to eat, explore & experience each weekend across the state, Thursdays at 9 PM & Fridays at 5 PM on PBS NC. Watch anytime on the free PBS app! https://www.pbsnc.org/ncweekend https://www.instagram.com/ncweekend h
North Carolina Weekend on PBS NC's own profile description on YouTube

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About North Carolina Weekend on PBS NC

North Carolina Weekend is a PBS NC series hosted by Deborah Holt Noel that presents the best things to see, eat and do across North Carolina. The YouTube channel @ncweekend posts location profiles of attractions, dining spots, museums and Revolutionary War history, with new uploads several times a month. Its videos typically run four to seven minutes and are produced to a high standard.

The audience is estimated to skew older and toward U.S. residents interested in regional travel and history, though this is an estimate rather than measured data. The channel carries no sponsorship disclosures in recent uploads, and its brand relationship is largely with public media partners. Based on the rate rule, a sponsored integration is estimated at $150 to $250 per video, which is roughly $20 to $35 CPM against a median of about 1,100 views, compared with typical paid ad CPM of $10 to $30. It suits tourism boards and regional attraction brands.

Written from North Carolina Weekend on PBS NC's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. North Carolina Weekend on PBS NC can edit or remove this page at any time.

Questions about North

How much does North Carolina Weekend charge for a sponsored video?

Based on the channel's median of about 1,100 views and a long-form rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at $150 to $250 per video. This is an estimate from public metrics and not a published rate card.

What does North Carolina Weekend post about on YouTube?

The channel posts location profiles of North Carolina attractions, restaurants, breweries, museums and Revolutionary War sites, hosted by Deborah Holt Noel. Videos usually run four to seven minutes and come from the PBS NC series of the same name.

How do I contact North Carolina Weekend for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.