NDTV Food (@ndtvfood), a food channel run by India's NDTV news network, publishes recipes, restaurant reviews, chef interviews and food awards coverage. The channel has about 55,200 subscribers and a median of 888 views per video, posting roughly 18 videos a year. Sponsored integrations are estimated at $150 to $250 per video.
A 55,000-subscriber Indian food channel with a built-in sponsored-content track record
- Median of 888 views per video and 3,325 at the 90th percentile across recent uploads
- 22% of recent videos are sponsored, including McDonald's India and McCain campaigns
- Shorts make up 34% of uploads, giving a short-form option at $4 to $8 per 1,000 median views
Brand fit report
Content
- Formats
- chef interviews, restaurant reviews, sponsored cooking challenges, award event coverage
- Tone
- informative, upbeat
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 1 to 3 minutes for long-form
Audience
Commercial
- Brands seen
- McDonald's IndiaMcCain
- Categories promoted
- quick service restaurants, frozen foods, chef competitions
- Affiliate links
- No
Recent sponsored videos include 'NDTV Food Tries McDonald's Limited-Edition FIFA Menu' and multiple 'McCain Star Chef Season 3' episodes labeled [Sponsored].
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is food news, cooking and restaurant coverage with no flagged themes in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Andy Allen Reveals Behind-the-Scenes Secrets of MasterChef A · 728 views
▶Teaser | NDTV Food Talks To MasterChef Australia Judge Andy · 2.4k views
▶5 Easy Ways To Spot Fake Paneer At Home · 5.8k viewsLast three uploads, latest 74 days ago.
NDTV Food is India's #1 Destination for all things food. With over 10k recipes, kitchen tips, restaurant reviews and food guides, there's something there for anyone even remotely interested in food, cooking or eating out. Follow us on YouTube, our Social Media and browse our Website for daily food stories, recipes, how-tos, restaurant reviews and much more... Subscribe to our YouTube Channel: https://www.youtube.com/@NDTVFood Visit Website: https://food.ndtv.com/ Do find and follow NDTV Food on: Website: https://food.ndtv.com/ Facebook: https://www.facebook.com/NDTVFood/ Twitter:
About NDTV FOOD
NDTV Food (@ndtvfood) is the food channel of India's NDTV news network, publishing recipes, restaurant reviews, chef interviews and coverage of the NDTV Food Awards. The channel has about 55,200 subscribers and a median of 888 views per video, with a mix of long-form interviews and Shorts. Based on its public catalog, the audience is likely concentrated in India and skews toward adults interested in home cooking and dining out. These audience figures are estimates, not platform-verified data.
Recent uploads include sponsored campaigns for McDonald's India and McCain Star Chef Season 3, labeled as sponsored in the video titles. The channel's own website, food.ndtv.com, describes it as a destination for food news, recipes and restaurant stories, which is consistent with the YouTube content.
A sponsored video is estimated at $150 to $250, based on a rate of $20 to $35 per 1,000 median views for long-form content, which compares with a typical paid ad CPM of $10 to $30. Brands seeking news-adjacent food coverage or Indian home-cooking reach should consider booking this channel.
Written from NDTV FOOD's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NDTV FOOD can edit or remove this page at any time.
Questions about NDTV
How much does NDTV Food charge for a sponsored video?
NDTV Food's estimated rate is $150 to $250 per sponsored video, based on its 888 median views for long-form content. This is an estimate calculated from public view data, not a published rate card. Final pricing depends on format and deliverables.
What does NDTV Food post about on YouTube?
NDTV Food posts recipes, restaurant reviews, chef and restaurateur interviews, and coverage of the NDTV Food Awards. Food and drink topics make up most of the catalog, with some sponsored cooking competitions and food-safety explainers such as spotting fake paneer.
How do I contact NDTV Food for a brand deal?
Contact details for NDTV Food unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
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