Nekonuri TV, the Japanese gaming channel run by the @nekonuri team from Japan, makes Splatoon 3 videos featuring four friends whose average age is in their 50s and 60s. The channel has about 1,000 subscribers and a median of roughly 130 views per video, uploading about once a week. Sponsored integrations are estimated at $150 to $250 per video.
Older-gamer audience for Splatoon 3 gear and gaming accessories
- About 1,000 subscribers with a median of roughly 130 views per video.
- Roughly 50 uploads in the last 365 days, about one per week.
- Sponsored rate estimated at $150 to $250 per video, a CPM of $20 to $35 per 1,000 views.
Brand fit report
Content
- Formats
- gameplay commentary, ranked session recordings, series episodes
- Tone
- casual, good-natured
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Cartoon-style shooter gameplay with a lighthearted tone and no flagged titles in the recent uploads.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 47 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【52歳のスプラトゥーン3】クマネッコのガウガウスプラ：ひとつランダム オバフロ入り！！【ネコヌリ】【オーバーフロッシャ · 28 views
▶【58歳のスプラトゥーン3】XP2000への道＃39／ガチホコ計測／シャープマーカー【ネコヌリ】 · 167 views
▶60代、せきずい反射で乗ってます／ガチヤグラ／ネコヌリTV【スプラトゥーン3】 · 129 viewsLast three uploads, latest today.
平均年齢50代のなかよし四人組がいろいろ遊びます。 現在はおもにスプラトゥーン3をがんばってます。ニャンケシェーン！ ＜ネコヌリ OFFICIAL WEBSITE＞ http://nekonuri.com ＜ネコヌリ OFFICIAL TWITTER＞ https://twitter.com/nekonuri ＜ネコヌリ連載：五十路のスプラ道＞https://t.co/70oBvU2SRj 〜インタビュー記事〜 ＜タウンニュース＞https://www.townnews.co.jp/0606/2020/04/03/523577.html 【キジシロー】 僭越ながらネコヌリチームのリーダーを務めてます。 よく水に落ちます。 ＜スプラトゥーンでの主な使用ブキ＞ ・デュアルスイーパー 【クマネッコ】 すっかりバイトガチ勢と化したオバフロ使いです。 ガウガウ٩ʕ•ᴥ•ʔ۶ ＜スプラトゥーンでの主な使用ブキ＞ ・オーバーフロッシャー 【はちわれお】 もうクイボ無しでは生きられないかも？ キリンさんが好きです。でもカニさんはもっと好きです。 ＜スプラトゥーンでの主な使用ブキ＞ ・シャープマーカー 【みぽにゃーたろう】 ネコヌリ最高齢ですが精神年齢は中学生男子です。 ＜スプラトゥーンでの主な使用ブキ＞ ・スプラシューター ・N-ZAP85
About ネコヌリTV
Nekonuri TV is a Japanese YouTube channel where a group of four friends, whose average age is in their 50s, play Splatoon 3 and document their progress on X Matches and Salmon Run. The channel posts gameplay recordings and commentary, usually around 8 to 12 minutes long, at roughly one upload per week. Its content is low-production and conversational, centered on the group's friendship and shared learning.
Based on channel data, the audience is likely small and loyal, mostly Japanese viewers, with an estimated skew toward adults over 35. The channel also has a companion column, described on the creator's website as a Moovoo series, which suggests a wider reach through partner media, though the numbers here reflect YouTube only. Viewer counts are modest, so the channel suits community-focused campaigns.
At an estimated rate of $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views against $10 to $30 for paid ads, the channel is best suited to gaming accessory and hobby brands looking for a niche, engaged audience. Brands working in Japan's gaming scene should consider it.
Written from ネコヌリTV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ネコヌリTV can edit or remove this page at any time.
Questions about ネコヌリTV
How much does Nekonuri TV charge for a sponsored video?
Based on its median of roughly 130 views and standard long-form rates, the estimated sponsored integration cost is $150 to $250 per video. This works out to a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs, so the value depends on audience loyalty.
What does Nekonuri TV post about on YouTube?
Nekonuri TV posts Splatoon 3 gameplay recordings and commentary from a group of four friends in their 50s and 60s. Videos include X Matches climb sessions, Salmon Run, and series episodes. Most runs 8 to 12 minutes, uploaded about once a week in Japanese.
How do I contact Nekonuri TV for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's official website has a contact form for business enquiries, and boosted creators can be booked through Starbooked directly.
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