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NerdWallet's Smart Money Podcast

Podcast · nerdwallet.com/podcast · EN
Hosted by Sean Pyles, Elizabeth Ayoola

NerdWallet's Smart Money Podcast, hosted by Sean Pyles and Elizabeth Ayoola with NerdWallet expert guests, covers budgeting, investing, credit cards, and home buying. The show has 659 episodes released about every three days, typically 35 to 50 minutes long. Estimated downloads are 50,000 to 80,000 per episode, with a host-read mid-roll rate of roughly $900 to $2,000 per episode.

Why brands sponsor NerdWallet's Smart Money Podcast

Established finance show with 659 episodes reaching engaged, money-focused American listeners

  • Episodes run 35 to 50 minutes, giving host-read spots room to land with context.
  • Apple Podcasts shows 960 ratings averaging 4.3 stars, a strong engagement signal.
  • Consistent three-day cadence keeps the show in listeners' feeds across a long archive.
Best forfinancial services and fintechhome and mortgage productscredit and banking products
Watch forThe show is produced by NerdWallet, so sponsor placement may compete with the publisher's own products.

Brand fit report

Content

Topics, IAB taxonomy
Personal Finance45%
Investing25%
Real Estate20%
Credit and Debt10%
Formats
expert Q&A, interview, listener question segment
Tone
informative, practical
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: 960 Apple ratings places the show in the 1,000 to 5,000 band (20,000 to 80,000), supported by 659 episodes, a three-day cadence, Megaphone hosting, and a high Podcast Index popularity score; the upper ratings bound is near 1,000, so the range sits at the top of the band.
Audience asks abouthow to budget and save for goalswhether to invest or pay down debthow to buy a home in a tough market
Age
12%18-24
28%25-34
26%35-44
34%45+
Gender
52%women
48%men
Countries
🇺🇸 United States90%
🇨🇦 Canada4%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
NerdWallet
Categories promoted
personal finance services, credit cards, investing
Affiliate links
Yes

The show is produced by NerdWallet, a personal finance company, and the feed carries no visible sponsor mentions in the last 20 episode titles; the description references a voicemail line and NMLS consumer access link.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover budgeting, credit, homebuying, and retirement with no explicit flags, and the feed is not marked explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence35 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

NerdWallet’s trusted finance journalists answer real-world money questions to help you make smarter financial decisions with confidence. Each episode dives deep into topics like budgeting, saving, investing, home buying, and credit cards, cutting through misinformation to bring you clear, actionable advice backed by thorough research. By the end of every episode, you’ll have the latest financial…
NerdWallet's Smart Money Podcast's own show description from the podcast feed

Do you make NerdWallet's Smart Money Podcast? Claim or remove this page.

About NerdWallet's Smart Money Podcast

NerdWallet's Smart Money Podcast is hosted by Sean Pyles and Elizabeth Ayoola, according to the show's feed and NerdWallet's website. Each episode answers listener money questions on budgeting, investing, credit cards, and home buying, usually running 35 to 50 minutes. With 659 episodes released about every three days since 2017, the show is one of the longer-running finance podcasts in the directory.

Apple Podcasts lists 960 ratings averaging 4.3 stars, which places the show in the mid-to-large tier of finance podcasts. Listener estimates, which are not published by the show, suggest roughly 50,000 to 80,000 downloads per episode, skewing toward listeners aged 25 and over and based in the United States.

The show carries no visible third-party sponsors in recent episodes, and NerdWallet's own products are the most likely subject of sponsor-style placement. A host-read mid-roll is estimated at $900 to $2,000 per episode. Brands in financial services, home lending, and credit products are the best fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. NerdWallet's Smart Money Podcast can edit or remove this page at any time.

Questions about NerdWallet's Smart Money Podcast

How much does NerdWallet's Smart Money Podcast charge for a podcast sponsorship?

Estimated host-read mid-roll rates are roughly $900 to $2,000 per episode, based on estimated downloads of 50,000 to 80,000 per episode. Actual rates depend on placement and terms set by the show.

What is NerdWallet's Smart Money Podcast about?

The show answers listener money questions on budgeting, investing, credit cards, home buying, and retirement. Hosts Sean Pyles and Elizabeth Ayoola lead episodes with NerdWallet expert guests.

How do I contact NerdWallet's Smart Money Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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