Starbooked

Nesting Story

@nestingstory · CA · EN

Joanna of @nestingstory, a Canadian creator, makes slow living vlogs, family life updates and visibility strategy content for about 67,500 subscribers, with median views near 1,000 per video. The channel uploads roughly once a month and offers sponsored integrations at $150 to $250 per video. A distinctive detail is its blend of family vlogs with business and visibility coaching.

Why brands book Nesting

Family vlogger with a loyal, engaged Canadian audience and strong comments

  • About 67,500 subscribers and roughly 8.4 million lifetime views
  • Median views near 1,000, with a 90th percentile around 2,900 per video
  • Engagement rate of 3.7 percent across the recent 30 videos
Best forhome and organization productspet care brandsfamily wellness brands
Watch forMedian views are modest and uploads are about monthly, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Family45%
Lifestyle30%
Health15%
Business10%
Formats
long-form vlog, chatty get-ready-with-me, clean with me, short vertical clips
Tone
candid, warm
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
8 to 22 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement3.7%
Likes and comments per view on recent videos
Audience asks abouthow to manage family life and a home on a budgethow to set boundaries with time and energyhow to cope with pet health and rescue adoption
Age
10%18-24
40%25-34
35%35-44
15%45+
Gender
80%women
20%men
Countries
🇨🇦 Canada45%
🇺🇸 United States35%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
home goods, kitchen appliances
Affiliate links
Yes

The 'MOVING VLOG | New House Tour' description links to a kettle through an Amazon affiliate URL, and no sponsorship disclosures found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content covers pet cancer, surgery and family health emergencies in a sensitive but non-graphic way, such as 'OLIVER AFTER SURGERY UPDATE | DOG THYROID TUMOUR REMOVED'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube68k1k2

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 73 days ago.

Welcome to Nesting Story. I'm Joanna... Visibility Strategist, creator, and the person behind 13 years of this channel. This is where it all started. What began as documenting a twin pregnancy turned into one of the most honest corners of the internet I know... real life, real home, real identity shifts, all of it. That hasn't changed. What has changed is that I now spend a lot of my time helping other founders, creators, and experts get visible online... and I'm bringing that work here too. You'll find the slow living content you've always come for, alongside the behind-the-scenes of building
Nesting Story's own profile description on YouTube

Are you Nesting Story? Claim or remove this profile.

About Nesting Story

Nesting Story is the YouTube channel of Joanna, a Canadian creator who has run the channel since 2013. Based on the channel description, she also works as a visibility strategist helping founders and experts grow online. Her videos mix family vlogs, slow living, pet updates and business behind-the-scenes content, usually posted about once a month with several long-form videos and some short vertical clips.

The channel reaches about 67,500 subscribers, and its median video draws roughly 1,000 views. Viewers appear to be mostly women aged 25 to 44 in Canada and the United States, though these demographic figures are estimates. The audience engages with personal, unscripted storytelling, and comment activity is steady.

Brands that want a relatable family audience can book a sponsored integration for about $150 to $250 per video. At that rate the CPM works out to about $20 to $35 per 1,000 views, which compares with a typical $10 to $30 CPM for paid ads. Home, kitchen, pet and family wellness brands are the best fit.

Written from Nesting Story's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Nesting Story can edit or remove this page at any time.

Questions about Nesting

How much does Joanna charge for a sponsored video?

Based on her median views of about 1,000 and a long-form rate of $20 to $35 per 1,000 views, Joanna's sponsored integration is estimated at $150 to $250 per video. Rates are estimates from public data and may differ from her actual quote.

What does Joanna post about on YouTube?

According to her channel description, Joanna posts vlogs about family life, blended family experiences, pets, slow living and home life. She also shares business and visibility strategy content for founders and creators.

How do I contact Joanna for a brand deal?

Contact details unlock on Starbooked for $0.80. Creators who are boosted on Starbooked can be booked directly through the platform.

Similar creators

YouTube and other creators in slow living vlogs, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
村岡夢万 / Yuma Muraoka@yuma_muraoka · JP
japanese home cookingbento lunches23k89k$1770–310085
Kaykaylalas@kaylamichelle444 · US
parentingstay at home mom95k47k$940–164080
Kiya van Rossum@kiyavanrossum · NL
dutch vlogsfamily vlogs54k15k$300–53075
MELRWHITE@melrwhite · US
family vlogshair tutorials20k6.2k$150–25073
home renovationfamily vlogs3.9k3.4k$150–25072
Happy Chocolate Family@happychocolatefamily · US
family vlogsdog content96k16k$320–56070