Starbooked

NetEase Games (@neteasegames6254), the online games division of NetEase, Inc., publishes game trailers, gameplay showcases and developer content on its YouTube channel. The channel has about 64,400 subscribers and a median of roughly 6,800 views per video, uploading around 30 videos a year. Sponsored integrations are priced at $20 to $35 per 1,000 median views, about $140 to $240 per video, with a $150 floor.

Why brands book NetEase

Official publisher channel reaching gamers for NetEase's global titles

  • About 64,400 subscribers and 10.5 million lifetime views across 329 videos
  • Median video views of about 6,800, with top launch trailers reaching 166,000 to 315,000 views
  • Upload pace of 30 videos in the last 365 days, with 9 in the last 90 days
Best forgaming hardware and accessoriesgame-related creator tools and servicesgaming peripheral launches
Watch forThis is a publisher's own channel, not an independent creator, so sponsored integrations are unlikely and rates reflect a commercial inquiry only.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming85%
Entertainment Industry15%
Formats
official trailers, gameplay showcases, developer interviews
Tone
promotional, energetic
Language
English
On camera
No, voiceover and b-roll
Production
Studio quality
Typical length
2 to 7 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement2.0%
Likes and comments per view on recent videos
Audience asks aboutwhen a game releases or launches on a given platformwhat the gameplay looks like in a new mode or updatehow to get started or pre-register for a title
Age
30%18-24
40%25-34
20%35-44
10%45+
Gender
30%women
70%men
Countries
🇺🇸 United States25%
🇯🇵 Japan20%
China10%
🇧🇷 Brazil8%
LanguagesEnglish 70%Japanese 30%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Gameplay trailers for titles such as ECC: REDLINE and Blood Message depict combat and weapons, which is typical of action games rated for teens and older.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube64k6.8k9
X–––

Benchmark score: 35 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers13 / 50
Activity Uploads in the last 90 days9 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest 9 days ago.

Welcome to the official NetEase Games YouTube Channel! NetEase Games, the online games division of NetEase, Inc., is a leading global developer and publisher of video game IP across a variety of genres and platforms. NetEase Games’ development and publishing slate include titles such as Marvel Rivals, Where Winds Meet, Knives Out, and Naraka: Bladepoint, and partnerships with major entertainment brands such as Warner Bros and Mojang AB (a Microsoft subsidiary). NetEase Games also supports the growth and development of its innovative global studios in Canada, Europe, Japan and the United State
NetEase Games's own profile description on YouTube

Are you NetEase Games? Claim or remove this profile.

About NetEase Games

NetEase Games runs an official YouTube channel for the online games division of NetEase, Inc. The channel posts official trailers, gameplay showcases, launch announcements and developer interviews for titles including Once Human, Where Winds Meet, Sea of Remnants, Naraka: Bladepoint and ECC: REDLINE. Most videos are short trailers of one to three minutes, and the channel publishes about 30 videos a year, with a mix of English and Japanese content.

The audience is estimated to be mostly gamers in their late teens to thirties, with the largest viewer groups in the United States, Japan and China. Viewers tend to look for release dates, platform availability and first looks at gameplay. The channel does not show any sponsored integrations in its recent videos.

Based on the channel's median of about 6,800 views, a sponsored integration would cost $20 to $35 per 1,000 views, or roughly $140 to $240 per video, which is comparable to paid ads at a $10 to $30 CPM. Brands looking for an independent creator should look elsewhere, since this is a publisher's own channel and is better suited to partnership or press inquiries.

Written from NetEase Games's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NetEase Games can edit or remove this page at any time.

Questions about NetEase

How much does NetEase Games charge for a sponsored video?

Based on a median of about 6,800 views, the estimated rate is $20 to $35 per 1,000 views, roughly $140 to $240 per video with a $150 minimum. This is a publisher's channel, so partnership terms may differ. Contact details unlock on Starbooked for $0.80.

What does NetEase Games post about on YouTube?

The channel posts official trailers, gameplay showcases, launch and update announcements, and developer interviews for NetEase titles such as Once Human, Where Winds Meet and Sea of Remnants. Most videos run two to three minutes and are published in English and Japanese.

How do I contact NetEase Games for a brand deal?

The website lists an influencer inquiries address for creator collaborations. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is a publisher account, so it may not be available that way.

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