New Model Army (@newmodelarmyofficial), a rock band from the United Kingdom, runs an official YouTube channel with about 7,200 subscribers and a median of roughly 11,700 views per video. The channel posts music videos, live performances and interviews, but has not uploaded in over a year. Sponsored integrations are estimated at $150 to $250 per video, reflecting a small, catalog-driven audience.
Long-running UK rock band with a loyal, mature audience
- Median of about 11,700 views per video across 42 uploads
- Top video 'Devil' reached roughly 155,000 views
- Official channel with 7,200 subscribers and 1.7 million total views
Brand fit report
Content
- Formats
- official music videos, live performance clips, artist interviews, tour announcements
- Tone
- earnest, nostalgic
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 3 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Catalog includes socially and politically themed songs such as 'Qasr El Nil Bridge' and 'Winter' visuals, but no explicit content in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 7.2k | 12k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Australia and New Zealand Tour 2025! · 494 views
▶New Model Army - Die Trying · 4.2k views
▶New Model Army · 4k viewsLast three uploads, latest 723 days ago.
Hello & welcome to the Official New Model Army YouTube channel. The channel features a collection of music videos, televised performances & interviews by New Model Army from each of our many decades. Our New Album 'Unbroken' Is OUT NOW!!! www.newmodelarmy.org Email:info@newmodelarmy.org
About newmodelarmyofficial
New Model Army's official YouTube channel, run by the UK rock band of the same name, collects music videos, live performances and interviews spanning several decades. The band uploads rarely, with no new videos in the past year, so most views come from the back catalog. Typical videos run three to five minutes and the channel has about 7,200 subscribers.
Based on channel data, the audience appears to be mostly adult, with estimated viewers skewing older and concentrated in the United Kingdom, Germany and the United States. These demographics are estimates from channel data, not verified figures. The channel shows no sponsored content, so it has no brand history.
Brands in music gear, audio, or vinyl and merchandise seeking an older rock audience may consider this channel. A typical sponsored integration would cost about $150 to $250 per video, which is roughly $20 to $35 CPM on median views, compared with a typical $10 to $30 CPM for paid ads.
Written from newmodelarmyofficial's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. newmodelarmyofficial can edit or remove this page at any time.
Questions about newmodelarmyofficial
How much does New Model Army charge for a sponsored video?
Based on median views of about 11,700 on long-form uploads, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates from channel metrics and may differ from the band's actual terms.
What does New Model Army post about on YouTube?
The channel posts official music videos, live performance footage and interviews with frontman Justin Sullivan. Content spans several decades of the band's catalog. New uploads have been rare in recent years.
How do I contact New Model Army for a brand deal?
The channel lists info@newmodelarmy.org in its public description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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