Starbooked

Sam (@ngnj_0), a Japanese creator from Japan, makes Super Mario fan entertainment with plush toys, sketch-style series and Tier list videos. The channel has about 98,900 subscribers and a median of roughly 6,300 views per video. It uploads about 50 videos a year, with Shorts making up a third of output. Sponsored integrations are estimated at $150 to $250 per long-form video and $150 to $250 for Shorts.

Why brands book ぬいぐるみ日常

Japanese Mario fans respond strongly to tier list and plush toy content

  • Median of about 6,300 views per long-form video across roughly 50 uploads a year
  • Top recent tier list reached 1.2 million views, showing strong reach on format peaks
  • Shorts make up about a third of uploads, adding quick-reach placements
Best fortoy and collectible brandsvideo game merchandise campaigns
Watch forAudience is almost entirely Japanese-speaking; English campaigns will not land well.

Brand fit report

Content

Topics, IAB taxonomy
Video Gaming55%
Humor25%
Hobbies & Interests20%
Formats
animated sketch series, tier list rankings, short meme videos
Tone
playful, irreverent
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 12 minutes for series episodes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhen the next episode of the Mario middle school series is comingwhich character is tier ranked wherehow the plush toys are made or where they can be bought
Age
35%18-24
35%25-34
15%35-44
15%45+
Gender
45%women
55%men
Countries
🇯🇵 Japan90%
🇺🇸 United States3%
LanguagesJapanese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles such as 'マリオのイライラするキャラTier表を作れ!' and 'マリオの闇深いキャラTier表を作れ!' are comedic rankings with no explicit content, though the 'darker' framing of some titles suggests mild edginess.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube99k6.3k19

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest today.

10月までに10万人目指してるので登録よろしく! ★投稿頻度(とうこうひんど)★ 通常動画 17:00 ¦ ショート 15:00 ★説明(せつめい)★ このチャンネルはマリオが大好きな「サム」が運営しています!マリオやぬいぐるみ好きな人に向けてのエンターテイメントですので、動画での発言はほぼ冗談だと思っていただけると幸いです。
ぬいぐるみ日常's own profile description on YouTube

Are you ぬいぐるみ日常? Claim or remove this profile.

About ぬいぐるみ日常

Sam, who runs the Japanese YouTube channel ぬいぐるみ日常 (@ngnj_0), makes Super Mario fan entertainment built around plush toys, animated middle school sketch episodes, and tier list rankings. Uploads run about 50 long-form videos a year, with Shorts making up roughly a third of output. The channel has about 98,900 subscribers and has accumulated just under 100 million views since it started in July 2023.

The audience is estimated to be mostly Japanese viewers aged 18 to 34 who follow Nintendo characters and gaming culture. Median views sit around 6,300 per long-form video, while the most popular tier list reached about 1.2 million views. Sponsored work is not visible in the recent catalogue.

A sponsored integration is estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. It suits toy and video game brands wanting Japanese-language reach.

Written from ぬいぐるみ日常's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ぬいぐるみ日常 can edit or remove this page at any time.

Questions about ぬいぐるみ日常

How much does Sam charge for a sponsored video?

Based on median views and the Starbooked rate rule, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates from public channel data and should be confirmed with the creator before booking.

What does Sam post about on YouTube?

Sam posts Super Mario fan content, including animated sketch episodes set in a middle school, tier list rankings of characters, and plush toy videos. Content is in Japanese and aimed at Mario and plush toy fans.

How do I contact Sam for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly. No website contact page was found in the source data.