Gaming creator 家無しララ (@nhlala) from Japan runs a Japanese-language YouTube channel with about 79,100 subscribers and median views near 28,000. Posts reviews of console releases and beginner guides for live-service games such as FINAL FANTASY XIV and Wuthering Waves, roughly one video per day. Sponsored integration rate estimated at $560 to $1,000 per video.
Japanese gaming reviewer with 28,000 median views and daily uploads
- Median views near 28,000 across the last 30 uploads
- Roughly 50 uploads in the last 90 days, a fast pace
- Sponsored promo disclosed for a mobile game in September 2026
Brand fit report
Content
- Formats
- long-form game reviews, beginner strategy guides, news roundups, gameplay walkthroughs
- Tone
- candid, enthusiastic
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 45 minutes
Audience
Commercial
- Brands seen
- E.D.E.N: 最終防衛線 (promotional coupon video)
- Categories promoted
- mobile games, video games
- Affiliate links
- No
Two September 2026 videos titled 【半信半疑】広告で見るゲームって本当に面白いのか？ and 【E.D.E.N：最終防衛線】頭カラッポにしてパンツ見ながら敵を打ち倒せ carry a 'プロモーション' disclosure for the game.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 【鳴潮】どすけべ歳主 and 【E.D.E.N：最終防衛線】パンツ見ながら suggest suggestive gaming humor, though no explicit content is evident.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 91 / 100
Public rule, same for everyone. How it works.
Recent videos
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忙しい人がタイパ良くゲームを楽しむお手伝いをします。 据え置き型ゲームの新作レビューと、 ライブサービス型ゲーム*の世界一わかりやすい攻略解説を提供します。 *FFXIV / Wuthering Waves(鳴潮) 私の365日をゲームプレイにオールインするので、 皆さんはおもしろゲームに出会うとか、サラっとステージクリアするとか、 短時間で美味しい思いをして下さい！ ■X（動画化まではしない小ネタと日常） https://x.com/ienashilala ■仕事の連絡先 中国のみ：nhlala@youdaoads.com 上記以外：ienashilala@gmail.com ※多忙により返信できない場合がございます ■Special Thanks Vtuberデザイン：たけだ様（@7ate9_tkd） Vtuberイラスト、アイコン、スタンプ、バナーイラスト：しおざきさけ様（@shioyakizaki） アイキャッチボイス：ニャルぽむぽむ様（@nyarupom_pom） バナーデザイン：西山愛香様（@nishiyarna） © SQUARE ENIX
About 家無しララ
家無しララ (@nhlala) is a Japanese gaming creator whose YouTube channel publishes reviews of console releases and beginner-oriented guides for live-service games such as FINAL FANTASY XIV and Wuthering Waves. Based on the channel's own description, the work is aimed at busy players who want efficient gaming, with the creator committing to gaming on a near-daily schedule.
The channel had about 79,100 subscribers and 813 videos at the time of data capture, with median views near 28,000 across recent uploads and a peak above 1.3 million on one Wuthering Waves clip. Audience estimates suggest viewers are mostly Japanese, mostly adults aged 25 to 34, and skew male; these are estimates, not platform-reported figures. The channel has run a sponsored promotion for the mobile game E.D.E.N: 最終防衛線, and its creator's website pages do not name any other brand work.
Estimated sponsored integration rate is $560 to $1,000 per video, roughly $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical for paid ads. Brands seeking Japanese gaming audiences for mobile game, console or accessory launches should book this creator.
Written from 家無しララ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 家無しララ can edit or remove this page at any time.
Questions about 家無しララ
How much does 家無しララ charge for a sponsored video?
Estimated sponsored integration rate is $560 to $1,000 per video, based on median views near 28,000 at $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80.
What does 家無しララ post about on YouTube?
The channel posts Japanese-language reviews of new console games, beginner guides for FINAL FANTASY XIV and Wuthering Waves, news roundups and gameplay walkthroughs, usually as long-form videos of eight to 45 minutes.
How do I contact 家無しララ for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability before reaching out.
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