Starbooked

Nicole's Toys & Games 玩具及電玩頻道

@nicolestoyschannel · HK · ZH

Nicole's Toys & Games (@nicolestoyschannel) is a Hong Kong YouTube channel with about 10,700 subscribers and a median of 664 views per video. Nicole posts toy unboxings, anime and collectible news, pop-up store visits and food reviews in Cantonese, roughly 18 uploads per quarter. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Nicole's

Hong Kong toy and anime audience reached through pop-up store and unboxing coverage

  • Median of 664 views per video and a 90th percentile of 4,772 views, with the top recent video at 18,020 views.
  • About 18 uploads in the last 90 days, a steady pace for timely pop-up and release coverage.
  • Channel engagement of 1.88 percent, with a like rate of 1.7 percent on recent uploads.
Best fortoy and collectible launchesanime event or pop-up store promotion
Watch forRecent views are modest relative to the subscriber count, so reach per video is limited.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests45%
Food & Drink25%
Pop Culture20%
Lifestyle10%
Formats
unboxing videos, store and pop-up visits, restaurant reviews, event coverage
Tone
enthusiastic, casual
Language
Chinese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 8 to 15 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the featured toys or collectibleswhich pop-up stores are open and their opening hourswhether a restaurant or event is worth visiting
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
Hong Kong80%
Taiwan5%
Other15%
LanguagesCantonese 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover toys, anime exhibitions, restaurants and shopping malls with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube11k66418

Benchmark score: 28 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days18 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 7 days ago.

💁🏻‍♀️Nicole為大家介紹一下最新及一些玩具資料,當中亦包括動漫資訊,還有一些週邊相關之商品。暫時主要都是圍繞聖鬥士星矢丶鬼滅之刃丶星球大戰及S.H.Figuarts等等 🛍️即買即拍🎬即開箱📦 盡力做到最快開箱俾大家參考🥰 另外每晚十二點都會直播打機🎮吹水卡關😂歡迎玩具友打機友一齊入嚟 聯絡: nicoleyuentoys@gmail.com PSN:nicoletoy 會員 Co潮少尉 每月HKD$10 可以入Discord一齊吹水傾幾 Co潮中尉 每月HKD$25 可以入Discord一齊吹水傾幾 可以建議或要求直播時段參與多人連線遊戲與會員共同闖關 Co潮大校 每月 HKD$50 每月可以建議我考慮玩那一款遊戲(要考慮技術可否爆機及而作決定)暫時因硬件問題只限PS5遊戲 Co潮上將 每月 HKD$100 每月可以建議我考慮開那一款玩具 (要考慮玩具價錢而作決定) Co潮指揮官 每月 HKD$400 當月可指定Nicole玩完成一隻Game(時間台主安排)
Nicole's Toys & Games 玩具及電玩頻道's own profile description on YouTube

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About Nicole's Toys & Games 玩具及電玩頻道

Nicole's Toys & Games is a Hong Kong YouTube channel run by Nicole, with about 10,700 subscribers and roughly 1,500 videos since 2020. The channel posts toy unboxings, anime and collectible news, pop-up store visits and restaurant reviews, mostly in Cantonese. It also features Saint Seiya, Demon Slayer, Star Wars and S.H.Figuarts content. Uploads are frequent and often tied to new store openings in Hong Kong.

The median video draws about 664 views, while the 90th percentile reaches about 4,772 views, so a small share of uploads drive most of the audience. Viewers are likely Hong Kong toy and anime fans, estimated mostly aged 25 to 44. Sponsorship activity is not visible in recent uploads, so the channel reads as independent.

Brands in toys, anime collectibles and Hong Kong retail events may find this channel a good fit for targeted reach. Sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM on the median views, which compares with $10 to $30 CPM for typical paid ads.

Written from Nicole's Toys & Games 玩具及電玩頻道's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Nicole's Toys & Games 玩具及電玩頻道 can edit or remove this page at any time.

Questions about Nicole's

How much does Nicole's Toys & Games charge for a sponsored video?

Estimated rates are $150 to $250 per video, based on a median of 664 views and standard long-form pricing. This works out to about $20 to $35 CPM, compared with $10 to $30 CPM for paid ads. Final rates depend on format and deliverables.

What does Nicole's Toys & Games post about on YouTube?

The channel covers toy unboxings, anime and collectible releases, Hong Kong pop-up store visits, restaurant reviews and event coverage. Most videos are in Cantonese. Franchises featured include Saint Seiya, Demon Slayer and Star Wars.

How do I contact Nicole's Toys & Games for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. The channel lists a business email on its public page, which you can use after unlocking.

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