Niki Murphy (@nikimurphy), a US beauty and lifestyle creator, makes long-form makeup hauls, reviews, and plus size fashion videos for about 23,100 subscribers with a median of roughly 400 views per video. She uploads sporadically, with none in the last 90 days, and sponsored integrations are estimated at $150 to $250 per video. Her channel is known for blunt, unpolished reviews presented to her 'BBB Fam' community.
Honest plus size and drugstore makeup reviews with a loyal, engaged community
- Median of about 417 views per video across 23,100 subscribers, with a 6.7% engagement rate
- Long-form reviews average around 12 minutes, giving products room for real demonstration
- Frequent affiliate and promo-code integrations already convert her audience
Brand fit report
Content
- Formats
- product haul, product review, try-on haul, favorites and empties roundup
- Tone
- candid, blunt
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 15 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- beauty, cosmetics, fashion, jewelry, hair extensions
- Affiliate links
- Yes
'Talisa Jewelry Subscription Service | Review & Demo!' (2024-03-20) carries a sponsor link and discount-code style promotion, and 'XPlusWear Try On and Demo!' (2024-02-01) includes a referral code and Amazon Influencer disclosure.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles such as 'Some D*mn Good Items | Feb. Beauty Favorites!' use mild profanity, and 'Chat Spat | The State of the USA & Advice Needed From Parents!' touches on a contested topic, though the description asks for respectful discussion.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 23k | 417 | 0 |
Benchmark score: 7 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The BEST of ShopMissA | Part 41 · 833 views
▶What's New At ShopMissA | May Haul! · 511 views
▶Drugstore Makeup Haul! · 342 viewsLast three uploads, latest 864 days ago.
Come join the BBB Fam! (Broke B*tch Boat) I am an honest and genuine person with a passion for Makeup, Beauty, Lifestyle (Mom Life) & Plus Size Fashion! I am OF COURSE, addicted to ShopMissA and do a TON of affordable makeup videos. It's hard to stand out in the beauty community these days but, i like to think I bring a unique twist to it! You will find BLUNT honesty here, integrity, affordable (mostly) as well as high end makeup and beauty items and deals here! I do motherhood, mental illness chats here as well! Never fear being judged here! For business inquires: nikibordenet32@gmail.co
About Niki Murphy
Niki Murphy (@nikimurphy) is a US creator who posts makeup hauls, product reviews, beauty favorites, and plus size fashion try-ons on YouTube. Her videos are long-form, typically 8 to 15 minutes, presented in a blunt, unpolished style aimed at her community of BBB Fam viewers. She also discusses motherhood and mental health, which gives her channel a personal voice beyond product content.
Based on channel data, her audience is estimated to be mostly women aged 25 to 44 in the United States. Median views sit around 400 per video against roughly 23,100 subscribers, a lower view-to-subscriber ratio than larger beauty channels. Her upload pace has been irregular, with none in the last 90 days.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 views, compared with $10 to $30 for paid ads. Brands seeking plus size fashion or affordable beauty audiences should consider her, particularly for a single integration with a promo code.
Written from Niki Murphy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Niki Murphy can edit or remove this page at any time.
Questions about Niki
How much does Niki Murphy charge for a sponsored video?
Based on her median views, sponsored integrations are estimated at roughly $150 to $250 per video. Final rates are set directly with her and may vary by deliverable length and usage rights.
What does Niki Murphy post about on YouTube?
She posts makeup hauls, drugstore and ShopMissA product reviews, beauty favorites, and plus size fashion try-on videos. She also covers motherhood and mental health topics in some uploads, with a candid, blunt presentation.
How do I contact Niki Murphy for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a brief and agree on terms through the platform.
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