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ニッポン手仕事図鑑

@nipponteshigoto · JP · JA

Nippon Teshigoto Zukan (@nipponteshigoto), a Japan-based video media outlet, documents traditional Japanese crafts and artisans. With about 13,400 subscribers and a median of 155 views per video, it publishes roughly one video per week. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book ニッポン手仕事図鑑

Japanese artisan documentaries with a loyal, culturally engaged audience

  • About 13,400 subscribers and 22 uploads in the last 365 days
  • Median of 155 views per video, with 0% sponsored share so far
  • Long-form videos average about 10 minutes, suited to in-depth product stories
Best fortraditional craft brandsJapan-focused cultural tourismpremium handmade goods
Watch forViews are modest and the audience is Japanese-speaking; U.S. reach is negligible.

Brand fit report

Content

Topics, IAB taxonomy
Arts & Entertainment60%
Hobbies & Interests25%
Business & Finance15%
Formats
documentary, interview, behind-the-scenes studio talk
Tone
informative, earnest
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
8 to 20 minutes

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow traditional crafts are madehow to visit or meet artisanshow to support craft regions and apprenticeships
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
55%women
45%men
Countries
🇯🇵 Japan95%
🇺🇸 United States2%
Other3%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Calm documentary content about craftsmanship, with no flagged titles among recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k15513
X–––
Instagram–––

Benchmark score: 17 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days13 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 3 days ago.

「ニッポン手仕事図鑑」は、未来に伝えていきたい日本の文化・技術を、動画に記録し、お伝えしている動画メディアです。 ・日本の伝統工芸や手仕事の映像配信 ・職人さんの後継育成インターンシップ実施 ・全国各地の産地の課題解決 2015年1月にスタートして以来、 全国各地の職人さんを取材し、その想いと その手から生まれる仕事の映像を制作し続け、90本以上の伝統工芸や手仕事のドキュメンタリー映像を公開しています。 日本には、全国各地に素晴らしい伝統工芸と、それを支える熟練した職人さんがいます。しかしその現場や制作工程は、なかなか見たり触れる機会が少ない現状があります。さらには、残念ながらその技術や伝統工芸自体が途絶えつつある産地も増えてきています。 日本の宝であるこの技術と工芸を、多くの人に見て欲しい。そして見たあとに、 「この伝統工芸に触れてみたい」 「職人さんに会ってみたい」 そんな気持ちになって頂けたら嬉しいです。 制作している動画はすべて、企画構成、撮影、編集などを一貫して担当し、中央省庁や自治体の移住促進映像、PR映像や、民間企業の紹介映像の制作も行っています。実際に職人さんの工房に居るかのような、臨場感あふれる音と映像で、丁寧に一本ずつ作品をお作りしています。 動画に関するご感想や、ご質問などお気軽にお寄せください。 ご興味をお持ち頂いた伝統工芸関係者および、工房の
ニッポン手仕事図鑑's own profile description on YouTube

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About ニッポン手仕事図鑑

Nippon Teshigoto Zukan (@nipponteshigoto) is a Japanese YouTube channel that produces documentary films about traditional Japanese crafts and the artisans who make them. Its recent videos include long-form studio conversations and artisan profiles, typically running 8 to 20 minutes. Its website describes the company as a video production and regional revitalization business based in Tokyo.

The channel has about 13,400 subscribers and roughly 1.57 million lifetime views across 338 videos. Based on its Japanese-language content and craft focus, the audience is likely Japan-based adults interested in culture, handicrafts and regional revival; this is an estimate. Median views are about 155 per video, and the channel posts roughly once a week.

Brands focused on Japanese craft goods, artisan products or regional tourism may find the channel fitting. At an estimated $20 to $35 CPM, sponsored integrations cost $150 to $250 per video, compared with typical paid-ad CPMs of $10 to $30.

Written from ニッポン手仕事図鑑's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ニッポン手仕事図鑑 can edit or remove this page at any time.

Questions about ニッポン手仕事図鑑

How much does Nippon Teshigoto Zukan charge for a sponsored video?

Based on a median of 155 views and long-form content, sponsored integrations are estimated at $150 to $250 per video. This is a rule-based estimate, not a published rate card, and rates should be confirmed directly with the creator.

What does Nippon Teshigoto Zukan post about on YouTube?

The channel documents Japanese traditional crafts and artisans through documentary films and studio conversations. Recent titles cover lacquerware, jewelry craftsmanship, apprenticeships and regional craft challenges. Videos are in Japanese and typically run 8 to 20 minutes.

How do I contact Nippon Teshigoto Zukan for a brand deal?

Contact details unlock on Starbooked for $0.80. The creator's website also has a contact form for business inquiries. Boosted creators can be booked through Starbooked.