Starbooked

Nirnay TV (@nirnaytvnews) is an Odia-language digital news channel from Odisha, India, posting short local news clips. It has about 6,200 subscribers and a median of 61 views per video, with 50 uploads in the last 90 days. Sponsored integrations would cost $150 to $250 per video, reflecting its small audience.

Why brands book Nirnay

Odia-language local news channel reaching Odisha viewers daily

  • Median of 61 views per video, with 50 uploads in 90 days
  • Odia-language audience concentrated in India, which suits hyperlocal campaigns
  • Low sponsorship history means an untested brand-safe slot for local businesses
Best forlocal event promotion in Odisharegional retail and services
Watch forAudience is very small and mostly non-sponsored; verify reach before booking.

Brand fit report

Content

Topics, IAB taxonomy
News85%
Society10%
Religion and Spirituality5%
Formats
short news clips, breaking news updates, event coverage
Tone
factual, urgent
Language
OR
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 3 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutWhat happened in this incident?Is this news from my district?When will the event or result be announced?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
40%women
60%men
Countries
🇮🇳 India95%
🇺🇸 United States2%
🇬🇧 United Kingdom1%
LanguagesOdia 95%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicsmedium

Family friendly
Recent clips cover road accidents and deaths, such as the 'ହାଇୱା ଧକ୍କାରେ ମହିଳା ମୃତ' (woman killed in highway collision) report, and political party press conferences.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube6.2k6150

Benchmark score: 32 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest today.

Nirnay TV is Odisha's leading 24x7 digital News Channel .Odisha's largest media house that also publishes real, genuine, useful and informative news in Oriya. We are a Leading Media in DigitalMedia Platform allover Odisha. We delivers reliable information across all platforms.
Nirnay TV's own profile description on YouTube

Are you Nirnay TV? Claim or remove this profile.

About Nirnay TV

Nirnay TV is an Odia-language digital news channel based in Odisha, India, publishing short local news reports several times a day. The channel has about 6,200 subscribers and 7,600 total uploads, with a median video drawing around 61 views. Its coverage centers on Cuttack, Ganjam, and wider Odisha, including crime, politics, weather, and festival news, according to its recent uploads.

Viewers are estimated to be Odia speakers in Odisha and nearby Indian regions, with the audience mostly in the 25 to 44 age range. These figures are estimates, not platform-verified analytics. The channel has no sponsorship history in its recent uploads.

At $150 to $250 per video, the channel suits small Odisha businesses and local event organizers seeking a low-cost, hyperlocal placement. Compared with paid ads at a $10 to $30 CPM, a sponsored video here is priced per view, not per thousand views, so brands should check reach against their goals.

Written from Nirnay TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Nirnay TV can edit or remove this page at any time.

Questions about Nirnay

How much does Nirnay TV charge for a sponsored video?

Nirnay TV's rate is estimated at $150 to $250 per sponsored video, based on a median of 61 views. Rates are estimates derived from view counts, not a published price card. Contact details unlock on Starbooked for $0.80.

What does Nirnay TV post about on YouTube?

Nirnay TV posts short Odia-language news clips about Odisha, including crime, road accidents, politics, weather, and festival events. Most videos run under three minutes and are published several times a day.

How do I contact Nirnay TV for a brand deal?

Contact details for Nirnay TV unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.

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