NITE official
NITE official (@nite_japan) is the YouTube channel of Japan's National Institute of Technology and Evaluation, a Japanese government agency in Tokyo. It posts product safety demonstrations, recruitment interviews, and biotechnology explainers. The channel has about 58,000 subscribers and a median of roughly 1,000 views per video, with about 50 uploads a year. Sponsorship rate: $150 to $250 per video.
Government safety channel with steady, trusted, family-friendly reach in Japan
- Median 1,034 views per video across 740 uploads
- Top video reached 65,102 views on a home appliance safety topic
- Zero sponsorships in the last 50 videos, so no competing brand noise
Brand fit report
Content
- Formats
- demonstration reenactment, recruitment interview, lecture recording, short-form explainer
- Tone
- informative, sober
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 2 minutes for Shorts, 2 to 5 minutes for explainers, up to 1 hour for lecture recordings
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover appliance fire and accident prevention with no flagged content; the 'Transport' category does not apply here.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 17 / 100
Public rule, same for everyone. How it works.
Recent videos
▶NITEのリアルを公開中！ #short #就活 #業務紹介 #国家公務員 #nite · 1.3k views
▶電動車いす「12.危険な事故3選」 · 1.7k views
▶その他「9.地震後の通電火災に注意」 · 5k viewsLast three uploads, latest 16 days ago.
（独）製品評価技術基盤機構（NITE、ナイト）の公式YouTubeチャンネルです。 掲載している動画の著作権は（独）製品評価技術基盤機構が有しており、著作権法及び関連する国際条約により保護されています。掲載している動画に関するご質問、ご利用に関するお問合せにつきましては、（独）製品評価技術基盤機構ウェブサイトのお問い合わせフォーム（※）よりお問合せください。 （※）お問い合わせフォーム：https://www.nite.go.jp/cgi-bin/contact/index.php?cid=00000133&lang=0 （独）製品評価技術基盤機構ホームページ：https://www.nite.go.jp/ ソーシャルメディアの運用ポリシー：https://www.nite.go.jp/nite/koho/socialmedia/ NITE公式Twitter：https://twitter.com/NITE_JP National Institute of Technology and Evaluation(NITE) official channel provides videos related to our work such as educational videos for preventing accidents caused by household produc
About NITE official
NITE official is the YouTube channel of the National Institute of Technology and Evaluation, a Japanese government agency. It posts reenactment videos of product accidents, staff recruitment interviews, lecture recordings on chemical and biotechnology topics, and short explainers. Most content is in Japanese, and the channel has about 58,000 subscribers with roughly 50 uploads per year.
Audience is estimated to be Japanese adults interested in product safety, careers in public service, and science policy. Viewer demographics are not disclosed and these estimates are approximate. The channel contains no sponsored content in its recent history.
The agency does not advertise and sponsored placements are unlikely. Starbooked lists the channel for research and public-interest collaboration rather than paid promotion, with a rate of $150 to $250 per video if an integration is ever considered.
Written from NITE official's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NITE official can edit or remove this page at any time.
Questions about NITE
How much does NITE official charge for a sponsored video?
NITE official's estimated rate is $150 to $250 per video, based on a median of about 1,000 views. This is a modeled estimate, and the agency is a government body that does not run paid sponsorships, so a deal is unlikely.
What does NITE official post about on YouTube?
NITE official posts reenactment videos showing household product accidents, such as appliance fires and mobility scooter falls, along with recruitment interviews and recorded lectures on chemical and biotechnology topics. Most videos are in Japanese and run from under a minute to about an hour.
How do I contact NITE official for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. For this government channel, direct outreach through the official contact form on the agency website is the appropriate route, and paid deals are unlikely.
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