NL (@nl-happiness), run by ANDI in Japan, makes long-form outdoor vlogs about wood stove heating, forest living, and trout fishing from Kiso Kogen in Nagano. The channel has about 24,000 subscribers and a median of roughly 5,100 views per video, with uploads every few weeks. A sponsored video is estimated at $150 to $250 for long-form views (rate range, not a quote).
Japanese outdoor vlogger reaching a rural, fishing-focused audience with steady views
- Median of about 5,100 views per video across 362 uploads, with a 90th-percentile video near 11,100 views
- Audience skews toward fishing and rural-living interests, a fit for outdoor gear and tools
- Long-form videos average roughly 15 minutes, leaving room for a segment-length product integration
Brand fit report
Content
- Formats
- vlog, DIY project walkthrough, fishing trip report, product review
- Tone
- candid, practical
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 8 to 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- outdoor and fishing gear, camping and rural property services
- Affiliate links
- Yes
Channel description states Amazon.co.jp Associates and Rakuten affiliate participation, and recent videos link fishing products; no sponsorship disclosures found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles cover fishing, DIY and stove use with no flagged content; fishing content involves catch-and-release and fish handling only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 31 / 100
Public rule, same for everyone. How it works.
Recent videos
▶こんな場所で野良鱒に出くわすとは、臭い本流はワンチャンある。【渓流釣り】 · 2k views
▶ダムに狂ってしまった。岐阜県・長野県のダムと本流を巡る解禁から5月までの軌跡【渓流ルアー】 · 3.5k views
▶【注目】NLチャンネルからお知らせ。 · 1.8k viewsLast three uploads, latest 121 days ago.
薪ストーブ、高原の暮らし、釣りのVLOG A Life with No Leash つながれない生き方を求めて ■NLエヌエルー長野編ー 長野県木曽郡開田高原に暮らすANDIが配信。 薪ストーブ、薪割り、渓流釣り、アウトドア、森の生活、旅日記など、つながれない暮らしぶりを発信しています。 私ANDIは東京生活約20年の後、突然信州に移住、もともと出身が岐阜であるため、山には慣れているものの、 いまだに苦労の連続。春夏秋冬を通して森にまつわるストーリーやアイデアをコンテンツにしています。 少しでも皆さんのお役に立てたり、こんなところもあるんだなー的に見ていただければありがたいです。 ■YOUTUBEの伸ばし方個別相談も承っております。 サムネの作り方、SEOのやり方、登録者を伸ばす方法、維持率の向上など 詳しくはインスタDMにてお問い合わせください。 ■コラボレーションのお問い合わせ（登録者1500名以上の方） インスタDMにてお問いあわせください。 ■商品・サービスのプロモーションも承ります。 【チャンネル登録】 https://www.youtube.com/channel/UCuvI7fdeW0nh9Mgva2AJIXQ?sub_confirmation=1 X（TWITTER) アンディの俺らこんな村いやだ https://twitter.com/andyiyad
About NL
NL is a Japanese YouTube channel run by ANDI from Kiso Kogen in Nagano Prefecture. The channel covers wood stove heating, firewood splitting, trout and char fishing, cabin renovation, and life after moving from Tokyo to the countryside. Videos are long-form, typically 8 to 20 minutes, filmed by the creator on camera with low production values. Uploads have slowed, with nine videos in the past 12 months.
The channel has about 24,000 subscribers and a median of about 5,100 views per video. Viewers are estimated, not measured, to be mostly Japanese men aged 35 and over with interests in fishing, rural living and home heating. The channel carries affiliate links to Amazon Japan and Rakuten, and no paid sponsorships appear in recent uploads.
For brands selling outdoor gear, fishing equipment or stove products, the channel offers a niche, engaged audience. Sponsored integrations are estimated at $150 to $250 per video, which is $20 to $35 CPM on median views, compared with the $10 to $30 CPM typical of paid ads.
Written from NL's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NL can edit or remove this page at any time.
Questions about NL
How much does NL charge for a sponsored video?
Based on a median of about 5,100 views for a long-form video, an estimated sponsored integration costs $150 to $250 per video, which is $20 to $35 per 1,000 views. This is a range derived from public metrics, not a published rate card.
What does NL post about on YouTube?
NL posts long-form vlogs about wood stove heating, firewood preparation, trout and char fishing, cabin renovation and rural life in Kiso Kogen, Nagano. Videos are filmed by the creator on camera and typically run 8 to 20 minutes.
How do I contact NL for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability once unlocked.