Starbooked

Nico N&P (@nnpmusic), an Italian-language rap and pop artist based in Switzerland, posts music videos, singles and album tracks to a channel of about 14,200 subscribers. Median views sit near 776, with occasional spikes above one million on hits like Bella Gianda. Uploads have slowed to about one a year. Estimated sponsored integration rate: $150 to $250 per video.

Why brands book Npmusic

Italian-speaking rap audience in Switzerland and Italy, with one million-view hit

  • Median view count is about 776 per video, so reach depends on the release, not the channel.
  • Bella Gianda reached about 1.47 million views in 2021, showing a breakout potential.
  • Subscriber base of about 14,200 is concentrated in Switzerland and Italy.
Best formusic or beverage brands targeting Italian-speaking youthregional event promotion in Ticino and Lombardy
Watch forMedian views are very low and uploads have slowed to about one per year.

Brand fit report

Content

Topics, IAB taxonomy
Music80%
Hip Hop Music15%
Pop Music5%
Formats
official music videos, audio-only album tracks with static art, short music clips
Tone
energetic, confrontational
Language
Italian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
3 to 4 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutwhere to stream the new albumrelease dates for upcoming singlessong lyrics and meaning
Age
45%18-24
35%25-34
15%35-44
5%45+
Gender
35%women
65%men
Countries
🇨🇭 Switzerland45%
🇮🇹 Italy40%
🇩🇪 Germany5%
LanguagesItalian 85%English 10%German 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

Track titles such as "Ma Vaffanculo" and "Gioco d'azzardo" signal explicit language and gambling themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube14k7760

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 150 days ago.

FOR: INFO / LIVE / nbutti92@gmail.com "Nico N&P", artist name of Nicholas Butti. Official album active from the beginning: 2011 - Sogni per la vita (Nico N&P) - ALBUM 2012 - Nicologica (Nico N&P) - ALBUM 2014 - Caos (Nico N&P) - ALBUM 2016 - Chissenefrega (Nico N&P) - SINGLE 2016 - Oltre (Nico N&P) - SINGLE 2016 - Con lei (Nico N&P + Cristian Margelia) - SINGLE 2017 - Fuori di testa (Nico N&P + Mr Gru) - ALBUM 2017 - veritas (Nico N&P) - SINGLE 2017 - C&C (Nico N&P) - SINGLE 2018 - Ladro (Nico N&P) - SINGLE 2018 - Se baila no se camina (Nico N&P) - SINGLE 2018 - Galassia (Nico N&P) - ALBUM
Npmusic's own profile description on YouTube

Are you Npmusic? Claim or remove this profile.

About Npmusic

Nico N&P, known on YouTube as @nnpmusic, is an Italian-language rap and pop artist based in Switzerland. The channel publishes official music videos, single releases and album tracks, mostly in Italian, with a mix of hip hop and pop influences. Uploads have slowed sharply, with only one video in the last year, though the back catalogue includes releases from 2011 onward. The channel has about 14,200 subscribers and 5.4 million total views.

Viewers are estimated to be mostly Italian speakers in Switzerland and Italy, with a young adult skew. Most of the audience is probably male, though this is an estimate only. The channel has no sponsorship history in its recent videos, and its brand work is limited to music and collaborations. Individual video reach varies widely, from under 1,000 views to over one million.

The estimated rate is $150 to $250 per video, which works out to a CPM of roughly $20 to $35 per 1,000 median views. Paid ads typically run at $10 to $30 CPM, so this channel suits brands wanting music-driven integrations targeting Italian-speaking youth.

Written from Npmusic's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Npmusic can edit or remove this page at any time.

Questions about Npmusic

How much does Nico N&P charge for a sponsored video?

Based on the channel's median views, an estimated sponsored integration costs $150 to $250 per video. Rates are set per video and depend on the scope of the integration and the expected views of the release.

What does Nico N&P post about on YouTube?

Nico N&P posts official music videos, single releases and album tracks in Italian, mainly rap and pop. Recent uploads include songs from the album Luci Spente and a 2026 single, and the back catalogue dates to 2011.

How do I contact Nico N&P for a brand deal?

Contact details for this creator unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for availability once contact details are unlocked.