Starbooked

nobilia (@nobilia_official), a German kitchen manufacturer in Verl, Germany, posts short kitchen inspiration, storage tips and factory and installation films. The channel has about 7,100 subscribers, roughly 6.6 million lifetime views and a median of about 1,400 views per video, with around 30 uploads in 90 days. Sponsored integration: $150 to $250 per video.

Why brands book nobilia

German kitchen brand audience of interior-planning viewers, with native shorts at low cost

  • About 1,400 median views per video across 30 uploads in 90 days.
  • Shorts make up 90% of uploads, averaging 23 seconds.
  • Sponsored rate of $150 to $250 per video, about $20 to $35 CPM at median views.
Best forhome furnishing brand awarenesskitchen appliance or accessory launches
Watch forThe channel belongs to a kitchen manufacturer, so it competes with brands that sell kitchen furniture and may limit sponsors.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Hobbies & Interests20%
Business & Industrial10%
Formats
short vertical kitchen inspiration clips, product highlight reels, installation tutorial videos
Tone
inspirational, polished
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 35 seconds for Shorts, 2 to 8 minutes for installation films

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 30 comments
Engagement0.6%
Likes and comments per view on recent videos
Audience asks abouthow to plan a kitchen layoutwhich storage solutions fit small kitchenshow much a nobilia kitchen costs
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
65%women
35%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland5%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
kitchen furniture, bathroom furniture, living room furniture
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own products, such as the 'Hausmesse 2026' video.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent videos cover kitchen storage, lighting and furniture installation with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.1k1.4k30

Benchmark score: 56 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 5 days ago.

nobilia ‒ Meine Küche. Mein Zuhause. Jede nobilia Küche ist ein Unikat und wird mit größer Präzision gefertigt. Entdecke mit uns die Welt der Kücheninspiration und Küchenplanung ‒ Made in Germany. Auf unserem aktuellen YouTube Kanal findest du Informationen zu Europas größtem Hersteller von Einbauküchen. Unsere Werksfilme zeigen Impressionen der Produktion von täglich über 4.000 Einbauküchen. Erhalte wertvolle Tipps für die Montage. Zudem findest du hier auch eine Menge Inspiration und kannst dich über aktuelle Küchen-, Wohn- und Badtrends informieren.
nobilia's own profile description on YouTube

Are you nobilia? Claim or remove this profile.

About nobilia

nobilia is a German channel run by nobilia, Europe's largest manufacturer of fitted kitchens, based in Verl. It posts short vertical videos on kitchen design, storage solutions and furniture, along with factory footage and installation tutorials. Most content is in German and focuses on planning ideas and product highlights.

The channel has about 7,100 subscribers and a median of roughly 1,400 views per video. Based on the German-language content and viewer comments, the audience is likely adults planning a home or kitchen renovation, mostly in Germany. These audience figures are estimates.

Brands considering the channel can expect a rate of $150 to $250 per sponsored video, which works out to about $20 to $35 CPM at median views, compared with the $10 to $30 CPM typical for paid ads. It suits home furnishing and kitchen product brands looking for German-speaking buyers.

Written from nobilia's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. nobilia can edit or remove this page at any time.

Questions about nobilia

How much does nobilia charge for a sponsored video?

Based on the channel's median views of about 1,400 per video and the Shorts-heavy format, a sponsored integration is estimated at $150 to $250 per video. The rate is an estimate based on the Starbooked rate rule, not a published price.

What does nobilia post about on YouTube?

nobilia posts short kitchen inspiration clips, storage and organization tips, and furniture highlights, all in German. It also shares factory footage and installation tutorials for its fitted kitchens and cabinets.

How do I contact nobilia for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked. Reach out with a short brief covering your product, target audience and campaign timing.

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