Starbooked

No Meat May (@nomeatmay) is an Australian registered charity and global campaign that runs a 31-day challenge to eliminate meat from diets. Its YouTube channel has about 4,160 subscribers and a median of 370 views per video, with uploads paused for over a year. Sponsored integrations are rated at $150 to $250 per video.

Why brands book No

Reach a mission-driven plant-based audience with a 31-day meatless challenge

  • Median of 370 views per video, with a top recent recipe reaching about 2,300 views
  • Channel has about 4,160 subscribers and 95 videos since 2014
  • Sponsored integration fits a rate of $150 to $250 per video, roughly $0.40 to $0.70 CPM on median views
Best forplant-based food brandsmeal kit or pantry product launches
Watch forUploads have paused for over a year and median views are low, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink70%
Health & Fitness15%
Society15%
Formats
recipe demonstrations, live expert Q&A sessions, short promotional clips
Tone
encouraging, informative
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 2 minutes for recipe clips, 50 to 60 minutes for live sessions

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement2.4%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific plant-based recipehow to get enough protein without meathow to start a meat-free month
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇦🇺 Australia60%
🇬🇧 United Kingdom10%
🇺🇸 United States10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
The video 'Planet Earth As We Eat Our Way To Extinction' and the 'Meat, men, and toxic masculinity' segment address environmental and social-issue themes, which may be considered political by some brands.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube4.2k3700
Instagram–––

Benchmark score: 12 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 535 days ago.

NO MEAT MAY: 31 Days, No Meat, 4 Big Reasons! No Meat May is a global campaign and registered charity that challenges people to eliminate meat from their diets for 31 days, for 4 big reasons. #SaveOurPlanet #EndFactoryFarming #ImproveYourHealth & #FeedTheWorld Our mission is to inspire and support more people to shift to plant-rich diets to build a healthier, kinder, and more sustainable world. We do this through running global challenge events where we share practical tools and build empowering and supportive communities to sustain long-term behaviour change. We bring people together
No Meat May's own profile description on YouTube

Are you No Meat May? Claim or remove this profile.

About No Meat May

No Meat May is a YouTube channel run by the Australian registered charity of the same name, which challenges people to eliminate meat from their diets for 31 days each May. The channel posts recipe demonstrations, nutrition talks with dietitians and short campaign clips, mostly filmed with low production values. Uploads have paused for over a year, with no videos in the last 365 days.

The channel has about 4,160 subscribers and a median of 370 views per video. Viewers are likely adults interested in plant-based eating, environmental sustainability and animal welfare, though these figures are estimates. Background on the organization's work comes from its website at nomeatmay.org.

The channel has no sponsored content in its recent uploads. Estimated sponsored integration rates are $150 to $250 per video, a CPM of roughly $0.40 to $0.70 on median views, far below the $10 typical for paid ads. Brands in plant-based food may find it a fit for a campaign-aligned partnership.

Written from No Meat May's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. No Meat May can edit or remove this page at any time.

Questions about No

How much does No Meat May charge for a sponsored video?

Estimated sponsored integration rates are $150 to $250 per video, based on a median of 370 views and long-form pricing. Final rates depend on the brief and the creator's availability, so contact details unlock on Starbooked for $0.80.

What does No Meat May post about on YouTube?

The channel posts plant-based recipe demonstrations, nutrition talks with dietitians, and clips promoting the annual 31-day meatless challenge. Content leans toward food, health and environmental sustainability.

How do I contact No Meat May for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile to see whether booking is available.

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