Starbooked

Not Today

Hosted by Steph, Alex

Not Today is a true crime and survival podcast hosted by Steph and Alex, covering real stories of people who escaped unimaginable circumstances. It has 310 episodes released weekly, typically 45 to 70 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with rates of roughly $90 to $625 per host-read mid-roll ad.

Why brands sponsor Not Today

Weekly true crime survival stories with a loyal 1,000-plus rating base

  • Publishes weekly with 310 episodes, building a long, consistent back catalogue for recurring placements.
  • Apple Podcasts shows 1,013 ratings averaging 4.5 stars, a sign of an engaged listener base.
  • Episodes run about an hour, leaving room for two host-read mid-roll ad slots.
Best fordirect-to-consumer brandssecurity and personal safety productsstreaming and subscription services
Watch forViolent true crime subject matter may not suit every brand; audience figures are estimates.

Brand fit report

Content

Topics, IAB taxonomy
True Crime70%
Society & Culture20%
Comedy10%
Formats
co-hosted banter, narrative, case breakdown
Tone
conversational, irreverent
Language
English
Production
Clean, edited audio
Typical length
45 to 70 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: Apple Podcasts shows 1,013 ratings with a 4.5 average, placing it in the 200 to 1,000 ratings band (5,000 to 25,000 downloads), supported by 310 weekly episodes and a Podcast Index popularity of 9.
Audience asks aboutHow did the survivors get out of the situation?What happened in the cult or crime case?Are the stories true and what happened afterward?
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇦🇺 Australia7%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Episode titles such as 'Angel of Death' and 'The Uber Driver Killer' indicate frequent depictions of murder and violence, though the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Not Today covers unbelievable but true stories of survival. Join Steph and Alex as they discuss real incredible people who made it out of unimaginable circumstances against all odds.
Not Today's own show description from the podcast feed

Do you make Not Today? Claim or remove this page.

About Not Today

Not Today is a true crime and survival podcast hosted by Steph and Alex, who discuss real stories of people who made it out of unimaginable circumstances. The show is published weekly and has 310 episodes, typically running 45 to 70 minutes, according to its RSS feed and Podcast Index data. Its episodes cover cults, serial killers, kidnappings and survival incidents, with a comedic, conversational tone.

Apple Podcasts lists 1,013 ratings with a 4.5 average, suggesting a sizeable engaged audience. Listener figures are estimates derived from these signals, roughly 5,000 to 25,000 downloads per episode, and the audience skews toward adults aged 25 to 34 in the United States, also an estimate. No sponsors were seen in the feed.

At an estimated rate of $18 to $25 per 1,000 downloads, a host-read mid-roll ad runs about $90 to $625 per episode. The show suits brands in direct-to-consumer, personal safety and streaming categories.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Not Today can edit or remove this page at any time.

Questions about Not Today

How much does Not Today charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at roughly $90 to $625 per episode. Final pricing depends on the show's own terms and the placement booked.

What is Not Today about?

Not Today is a weekly true crime podcast hosted by Steph and Alex. It covers real stories of survival against extreme circumstances, with a conversational and comedic tone.

How do I contact Not Today about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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