Starbooked

Несладкий Бизнес – подкаст о предпринимателях

@notsweetbusiness · RU · RU

Несладкий Бизнес (@notsweetbusiness) is a Russian-language interview podcast and YouTube channel run from Russia, with about 71,300 subscribers and roughly 7,900 median views per video. It publishes about 50 uploads a year, mostly short clips, and interviews entrepreneurs, economists and psychologists. Estimated rate: $150 to $250 per video (Shorts-heavy channel).

Why brands book Несладкий

Russian business interviews with a 7,900 median-view audience

  • About 71,300 subscribers and 52 million lifetime views across 685 uploads.
  • Median of 7,925 views per video, with the top recent episode near 1 million views.
  • Engagement rate of 1.25% and a comment rate of 0.46%, suggesting an active discussion audience.
Best forB2B software and fintech awarenessaccounting and business services
Watch forRecent views are uneven: most videos sit between 1,000 and 30,000 views, with rare spikes.

Brand fit report

Content

Topics, IAB taxonomy
Business55%
Society25%
Politics10%
Knowledge10%
Formats
podcast interview clips, YouTube Shorts, long-form interview
Tone
conversational, analytical
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds for most uploads; occasional long-form episode of about 70 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement1.3%
Likes and comments per view on recent videos
Audience asks abouthow to start a business from scratchhow the Russian economy and taxes affect entrepreneurshow to build a successful career and relationships
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
55%women
45%men
Countries
Russia80%
Kazakhstan5%
Belarus5%
Ukraine3%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel description lists an advertising contact email.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover economics, taxes and regional inequality, for example 'ПОЧЕМУ МЫ ПЛАТИМ БОЛЬШЕ НАЛОГОВ?', which carries political tone for some advertisers.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube71k7.9k2
Instagram–––

Benchmark score: 30 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 86 days ago.

Подкаст Несладкий бизнес. Вдохновляющие истории и люди, которые меняют мир. Наш канал — это исследование пути успеха с нуля. Мы общаемся с людьми из сферы предпринимательства, а также блогерами, психологами, экспертами, чтобы разобраться, есть ли какой-то секрет построения успешной карьеры и бизнеса. Подкаст создан студией «Несладкий продакшн» https://tsyplusha.com/ По вопросам рекламы и сотрудничества: notsweetbusiness@gmail.com Ищи нас здесь: https://www.instagram.com/notsweetbusiness/ https://t.me/notsweetbusiness Аня: https://www.instagram.com/tsyplusha/ Настя: https://www.instagram.
Несладкий Бизнес – подкаст о предпринимателях's own profile description on YouTube

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About Несладкий Бизнес – подкаст о предпринимателях

Несладкий Бизнес is a Russian-language podcast and YouTube channel from Russia, handle @notsweetbusiness, with about 71,300 subscribers and 52 million lifetime views. According to the channel description, it is produced by the studio Несладкий продакшн, which also offers YouTube and podcast production services (source: studio website tsyplusha.com).

The channel publishes short interview clips of about one minute, roughly 50 uploads in the past year. Guests include economists, entrepreneurs and psychologists, and topics range from taxes and small business to relationships. Audience estimates suggest a Russian-speaking, mostly 25 to 44 group interested in business and career. Median views are about 7,900 per video, and the channel shows no sponsorship in its last 50 videos.

Estimated sponsored integration is $150 to $250 per video, roughly $20 to $35 CPM on long-form or $4 to $8 CPM on Shorts-heavy uploads, comparable to paid ads at $10 to $30 CPM. Brands selling B2B services to Russian entrepreneurs should consider this channel.

Written from Несладкий Бизнес – подкаст о предпринимателях's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Несладкий Бизнес – подкаст о предпринимателях can edit or remove this page at any time.

Questions about Несладкий

How much does Несладкий Бизнес charge for a sponsored video?

The estimated range is $150 to $250 per video, based on a median of about 7,900 views and a Shorts-heavy catalogue. Exact pricing is set by the creator and is not published on Starbooked.

What does Несладкий Бизнес post about on YouTube?

The channel posts Russian-language interview clips with entrepreneurs, economists and psychologists about business, careers, taxes and relationships. Most uploads run under 90 seconds, with occasional longer episodes.

How do I contact Несладкий Бизнес for a brand deal?

The contact details are unlocked on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked.

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