NOVEL japan (@noveljapan), a Gifu, Japan based Lexus tuning brand, posts racing and exhaust sound videos on its YouTube channel. The channel has about 3,400 subscribers and roughly 10,700 median views per video. It has been dormant since 2021. Estimated rate: $150 to $250 per video.
Lexus tuning specialist with a loyal racing and exhaust-sound audience
- About 10,700 median views per video across 13 uploads
- Median 534-second racing videos suit detailed product demos
- Estimated rate of $150 to $250 per video, far below typical creator pricing
Brand fit report
Content
- Formats
- race footage, exhaust sound demo, product promo
- Tone
- technical, enthusiastic
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 1 to 9 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- automotive parts, exhaust systems, car tuning
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; videos promote the brand's own NOVEL exhaust and aero products.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Motorsport and tuning content with no flagged themes in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3.4k | 11k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶NOVELracing 2021Nurburgeing24h. · 3.3k views
▶大クラッシュからの復帰！2020年ニュルブルクリンク24時間レース LEXUS RCF＆スープラGT4 NOVEL ra · 11k views
▶NOVEL japan のライブ ストリーム · 0 viewsLast three uploads, latest 1921 days ago.
Lexus premium tuning brand NOVEL, was born to maximize the potential of Japanese intensive technology. NOVEL 6-15, Jotodori, Gifu-shi, Gifu, 500-8441, Japan TEL +81-58-214-6678 FAX+81-58-214-6679 Web:http://www.novel-japan.jp/ mail: info@novel-japan.jp
About NOVEL japan
NOVEL japan is the YouTube channel of NOVEL, a Lexus premium tuning brand based in Gifu, Japan. According to the brand's website, NOVEL positions itself as a top tuner producing Made in Japan Lexus parts. The channel posts Nurburgring 24 hour race footage, exhaust sound demonstrations and product promotion videos, mostly between 1 and 9 minutes long.
The channel has about 3,400 subscribers and a median of roughly 10,700 views per video, with a few breakout uploads in the hundreds of thousands. Audience estimates suggest a mostly male, car enthusiast viewership, split between Japanese and English speakers. Upload activity stopped in 2021.
The channel suits automotive parts and exhaust brands wanting a niche Lexus audience. Estimated rates are $150 to $250 per video, roughly $14 to $24 per 1,000 median views, which is comparable to or below paid ad CPMs of $10 to $30.
Written from NOVEL japan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NOVEL japan can edit or remove this page at any time.
Questions about NOVEL
How much does NOVEL japan charge for a sponsored video?
Estimated rates are $150 to $250 per sponsored video based on about 10,700 median views. Actual pricing depends on the integration type and deliverables, and should be confirmed directly with the creator.
What does NOVEL japan post about on YouTube?
NOVEL japan posts Nurburgring 24 hour race footage, Lexus exhaust sound demos and product promotion videos for its tuning parts. Most videos run between 1 and 9 minutes and are in Japanese or English.
How do I contact NOVEL japan for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.