NPO Klassiek, the Dutch public broadcaster's classical music channel (@npoklassiek), is based in the Netherlands and posts radio excerpts, podcasts, concert clips, and music news. The channel has about 30,300 subscribers and roughly 886 median views per video, uploading almost daily. Sponsored integrations are rated at $4 to $8 per 1,000 median views, roughly $10 to $20 per video.
Dutch public broadcaster reaching a classical music audience, family-friendly and brand-safe
- About 30,300 subscribers and 13.8 million lifetime views across 2,293 videos
- Median of 886 views per video, with top Symphonic Sessions clips reaching 26,830 views
- Uploads 50 videos in 90 days, giving steady visibility
Brand fit report
Content
- Formats
- short clips, podcast excerpts, concert recordings, interview segments
- Tone
- informative, warm
- Language
- Dutch
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 60 seconds to about 15 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Public broadcaster content on classical music with no flagged titles among recent videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 40 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Therapie - Zoë Tauran - Symfonische Sessies · 428 views
▶The Legend of Zelda 40th Anniversary Concert komt naar Europ · 45 views
▶Zo veranderde Beethoven de muziekgeschiedenis met zijn Negen · 410 viewsLast three uploads, latest today.
Welkom op het kanaal van NPO Klassiek, hét publieke platform voor klassieke muziek in de volle breedte: radio, podcasts, (live-)concerten, video's, muzieknieuws en speellijsten. NPO Klassiek is een gids voor iedereen die van klassieke muziek houdt of het wil leren kennen. Onder de nieuwe vlag blijven de bestaande programma’s te horen die aansluiten op de dynamiek van de dag. 🎻 Abonneer op dit kanaal: https://bit.ly/3FGTYP6 ⭐️ Luister live: https://www.npoklassiek.nl/live ---------- Volg ons via: 🔥 Instagram: https://www.instagram.com/npoklassiek 👍 Facebook: https://www.facebook.com/npoklas
About NPO Klassiek
NPO Klassiek is the Dutch public broadcaster's classical music platform, operating on YouTube as @npoklassiek. The channel posts short clips, podcast excerpts, concert recordings, and game and film music features, and it uploads nearly every day. Its Symphonic Sessions series, which pairs pop songs with the Radio Filharmonisch Orkest, drives its biggest views.
The audience is estimated to be mostly Dutch-speaking adults, likely older listeners who value classical programming and younger listeners drawn by crossover content. These are estimates, not platform-reported figures. The channel currently shows no sponsored content and runs no brand integrations.
Rates are $4 to $8 per 1,000 median views, about $10 to $20 per video, which is cheaper than typical paid ads at $10 to $30 CPM. Brands targeting Dutch cultural audiences or music education should consider booking.
Written from NPO Klassiek's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NPO Klassiek can edit or remove this page at any time.
Questions about NPO
How much does NPO Klassiek charge for a sponsored video?
Based on its median of about 886 views and mostly Shorts, NPO Klassiek is estimated at $4 to $8 per 1,000 views, roughly $10 to $20 per video. The channel has no sponsorship history, so actual rates may differ and depend on public broadcaster policy.
What does NPO Klassiek post about on YouTube?
NPO Klassiek posts classical music clips, Symphonic Sessions covers of pop songs with a symphony orchestra, podcast excerpts on composers, and game and film music features. Most uploads are short and in Dutch, with a few longer concert and podcast episodes.
How do I contact NPO Klassiek for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, and NPO Klassiek's website also has a contact page for general inquiries.
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