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NPR's Mountain Stage

Podcast · mountainstage.org · US · EN
Hosted by Kathy Mattea

NPR's Mountain Stage, hosted by Kathy Mattea, is the full recording of the live two-hour public radio show featuring roots, folk, country and indie performances. The feed holds 352 episodes released roughly every 8 days, with median length near 2 hours 20 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a sponsor rate of about $90 to $620 per episode.

Why brands sponsor NPR's Mountain Stage

Sponsor a long-running public radio concert series with a loyal, older music audience

  • Full two-hour live concert recordings released about every eight days since 2013
  • Public radio listeners with a 4.6 average Apple rating across 448 ratings
  • Distributed by NPR Music and carried on roughly 200 to 270 stations
Best forregional brands seeking premium audiencesinstruments, outdoor gear, and music-related productsbrand awareness for mature consumers
Watch forPublic radio sponsorship norms are stricter, and the show may not accept standard host-read ads.

Brand fit report

Content

Topics, IAB taxonomy
Music90%
Arts & Entertainment10%
Formats
live concert recording, artist performance, guest interview
Tone
warm, musical
Language
English
Production
Studio production
Typical length
2 hours 10 minutes to 2 hours 40 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 448 Apple ratings (4.6 average) on a show with 352 episodes running since 2013, public radio distribution across about 200 to 270 stations, and high Podcast Index popularity of 9
Audience asks aboutWhich artists performed on a given episodeHow to find a specific artist's setWhen new episodes are released
Age
8%18-24
17%25-34
22%35-44
53%45+
Gender
50%women
50%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
West Virginia Public BroadcastingNPR Music
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website links an underwriters page and the show is funded through public radio membership.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles list musical acts only, with no explicit flags and an explicit flag value of 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 8 days.

The Mountain Stage Podcast is the complete recording of the entire live show. It features songs that were cut from the radio broadcast, and it is the only place you can hear the full finale song. New episodes become available about 10 days after the premiere broadcast date. We have Spring and Fall seasons of new broadcasts, so if you heard a recent show but don’t see it at the top of the feed,…
NPR's Mountain Stage's own show description from the podcast feed

Do you make NPR's Mountain Stage? Claim or remove this page.

About NPR's Mountain Stage

NPR's Mountain Stage is a live music podcast produced by West Virginia Public Broadcasting and distributed by NPR Music. Each two-hour episode captures a full concert recorded before a live audience, covering folk, blues, country, indie rock and world music. The show is hosted by Kathy Mattea, according to the show's website.

The feed contains 352 episodes released about every eight days, with a median length of roughly two hours and twenty minutes. The show holds a 4.6 average rating from 448 Apple Podcasts ratings, which the platform reports as its listener signal.

Listeners appear to be mostly American and skew toward adults aged 45 and over; these are estimates, not measured data. Estimated downloads are 5,000 to 25,000 per episode. No sponsor is named in the feed, and the website lists underwriters separately. Advertising at the rate of $18 to $25 per 1,000 downloads would cost roughly $90 to $620 per episode, suited to brands wanting long-form music sponsorship.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. NPR's Mountain Stage can edit or remove this page at any time.

Questions about NPR's Mountain Stage

How much does NPR's Mountain Stage charge for a podcast sponsorship?

Estimated at roughly $90 to $620 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Public radio underwriting terms may differ, so confirm directly with the show.

What is NPR's Mountain Stage about?

It is a live music show recorded before an audience, featuring folk, country, blues, and indie artists in full two-hour episodes, hosted by Kathy Mattea and produced by West Virginia Public Broadcasting.

How do I contact NPR's Mountain Stage about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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