Starbooked

NRK Unormal is a Norwegian YouTube channel run by public broadcaster NRK, hosted by Lydia Gieselmann and Zara Cecilie Leite, covering body, identity and everyday life. The channel has about 70,500 subscribers and a median of roughly 5,100 views per video, but it has been inactive since 2023. Sponsored integrations are not offered; the channel carries no brand deals.

Why brands book NRK

Established Norwegian youth channel with a loyal audience for candid body and identity content

  • About 70,500 subscribers and a median of roughly 5,100 views per video
  • Long-form median of about 640 seconds across 176 uploads
  • Engagement rate of 2.0 percent, with a like rate of 1.9 percent
Best forawareness campaigns in Norwayyouth-focused product trials
Watch forChannel is inactive since 2023; no uploads in the last 365 days, so booking is unlikely to deliver new content.

Brand fit report

Content

Topics, IAB taxonomy
Lifestyle (sociology)45%
Entertainment35%
Television Program20%
Formats
sketch comedy, podcast clips, challenge videos
Tone
humorous, candid
Language
NO
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 12 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.0%
Likes and comments per view on recent videos
Audience asks abouthow to handle body image and self-doubtquestions about sex education and relationshipswhat the hosts think about everyday taboos
Age
45%18-24
35%25-34
12%35-44
8%45+
Gender
60%women
40%men
Countries
Norway90%
🇸🇪 Sweden3%
🇩🇰 Denmark2%
LanguagesNorwegian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugsmedium
Violencelow
Politicslow

Titles such as "Hvor mye bør du drikke?" and "Musikkvideo: TISSE ETTER SEX" cover alcohol and sexual topics, and the channel is age-rated A.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube71k5.1k0

Benchmark score: 23 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform14 / 20

Recent videos

Last three uploads, latest 1184 days ago.

Denne kanalen er ikkje lenger aktiv. Følg oss gjerne på Tiktok og Snapchat på @nrkunormal Ein kanal der vi snakkar om kropp og identitet. Føler du deg unormal? Då er du heilt vanleg. Programleiarar er Lydia Gieselmann og Zara Cecilie Leite. KONTAKT OSS E-post: unormal@nrk.no REDAKTØR Kristian Karlsen
NRK Unormal's own profile description on YouTube

Are you NRK Unormal? Claim or remove this profile.

About NRK Unormal

NRK Unormal is a Norwegian YouTube channel produced by public broadcaster NRK. Its hosts, Lydia Gieselmann and Zara Cecilie Leite, make sketch comedy, challenge videos and podcast clips about body, identity and everyday taboos. The channel's last upload was in 2023, and the footage in the dossier is from 2021 to 2023. Its 176 uploads drew a median of about 5,100 views per video.

The audience appears to be mostly Norwegian viewers aged 18 to 34, with an estimated skew toward women. These figures are estimates from channel data, not measured demographics. Titles and comments suggest viewers who want honest conversation about bodies, sex and identity.

The channel no longer has sponsored work. For reference, a long-form sponsored integration on a channel this size would typically cost $20 to $35 per 1,000 median views, or about $100 to $180 per video, which is a CPM of $20 to $35 compared with the $10 to $30 typical for paid ads. Brands seeking Norwegian youth reach should check current activity before booking.

Written from NRK Unormal's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NRK Unormal can edit or remove this page at any time.

Questions about NRK

How much does NRK Unormal charge for a sponsored video?

Based on a median of about 5,100 views, a sponsored integration would be priced around $150 to $250 per video, the minimum floor. The channel has no recent sponsored work, and it has been inactive since 2023, so current availability should be confirmed.

What does NRK Unormal post about on YouTube?

NRK Unormal posts sketch comedy, challenge videos and podcast clips about body image, identity, sex and everyday taboos. Hosts Lydia Gieselmann and Zara Cecilie Leite appear on camera. The channel's content is in Norwegian and is age-rated A.

How do I contact NRK Unormal for a brand deal?

The channel lists unormal@nrk.no as its contact address. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is inactive, so confirm availability before you reach out.