Starbooked

NWD (@nwd) is a German hip-hop label channel with about 52,800 subscribers and a median of 143,000 views, posting official rap videos for its artists Kardash, Pepo and Django. Videos run about three minutes. No uploads in over a year. A sponsored integration runs roughly $2,870 to $5,020 per video. Distinctive detail: Shank on Me reached 7.5 million views.

Why brands book NWD

German rap label channel with a 143,000 median and a 7.5 million view hit

  • Median of 143,000 views per video across 26 videos.
  • 52,800 subscribers; top video Shank on Me reached 7.5 million views.
  • Consistent 2 to 3 minute video format suits short brand placements.
Best forstreetwear and sneakersaudio and mobile productsyouth-focused entertainment
Watch forNo uploads in over a year, and gritty rap themes will not suit every brand.

Brand fit report

Content

Topics, IAB taxonomy
Hip Hop Music80%
Pop Music10%
Music10%
Formats
official music videos, artist collaborations, singles
Tone
gritty, confident
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
2 to 3 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouttrack and producer creditsstreaming linksnew releases from the artists
Age
50%18-24
33%25-34
12%35-44
5%45+
Gender
25%women
75%men
Countries
🇩🇪 Germany75%
🇦🇹 Austria8%
🇨🇭 Switzerland7%
LanguagesGerman 90%French 5%English 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
music streaming
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultlow
Drugsmedium
Violencemedium
Politicslow

Titles such as DJANGO & BIGGIE68 - SHANK ON ME, PEPO - EIN SCHUSS and KARDASH - PACKETS suggest weapons and street themes common in German rap.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube53k143k0
Instagram–––
TikTok–––

Benchmark score: 61 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform11 / 20

Recent videos

Last three uploads, latest 525 days ago.

DAS IST OFFIZIELL ✖️ NICHT WIE DU ✖️ NWD ARTISTS: ✖️ KARDASH Instagram: https://instagram.com/kardash.offiziell Spotify: https://open.spotify.com/artist/5cXuILjN1HMiKBLQ3sVQBv TikTok: https://tiktok.com/@kardash.offiziell ✖️ PEPO Instagram: https://www.instagram.com/peponwd Spotify: https://open.spotify.com/artist/7M36d288DmtnBCSpIbPTu1 TikTok: https://www.tiktok.com/@peponwd ✖️ NWD YouTube: https://youtube.com/c/NWDoffiziell Instagram: https://instagram.com/nwd.offiziell ✖️ MANAGEMENT NWD Instagram: https://www.instagram.com/erfgotti #NWD #Kardash #Pepo
NWD's own profile description on YouTube

Are you NWD? Claim or remove this profile.

About NWD

NWD, short for Nicht wie du, is a German hip-hop channel that publishes official music videos for artists Kardash, Pepo and Django. Videos are tightly formatted at around two to three minutes, mostly with credits for producers and streaming links in the description. The channel has 52,800 subscribers and 26 videos, but the last upload was about 17 months ago.

Median views are about 143,000, and the top video, Shank on Me, has passed 7.5 million. The audience is mainly German-speaking and, by estimate, young and male-leaning. Titles reference weapons and street life, as is common in the genre. No sponsorship disclosures were found, and the channel promotes only streaming releases.

Using $20 to $35 per 1,000 median views, a sponsored video would cost roughly $2,870 to $5,020, compared with a typical paid ad CPM of $10 to $30. It suits brands in streetwear, audio and youth culture that accept rap content, once the channel is confirmed active.

Written from NWD's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. NWD can edit or remove this page at any time.

Questions about NWD

How much does NWD charge for a sponsored video?

Based on a median of about 143,000 views, the estimate is $2,870 to $5,020 per sponsored video, or $20 to $35 per 1,000 views. The channel has not uploaded for over a year.

What does NWD post about on YouTube?

NWD posts official German rap videos for its artists, including Kardash, Pepo and Django. Most are two to three minutes with producer credits and streaming links, and several have reached hundreds of thousands of views.

How do I contact NWD for a brand deal?

No email is listed; the description names a management Instagram account. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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