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National Wood Flooring Association

@nwfaorgwoodfloors · EN

The National Wood Flooring Association (@nwfaorgwoodfloors), a US trade association, publishes educational videos on wood flooring installation, finishing and industry events. The channel has about 3,100 subscribers and a median of 100 views per video, with roughly 19 uploads a year. Sponsored integrations are priced at $150 to $250 per video, reflecting the channel's small reach.

Why brands book National

Reach working hardwood flooring contractors through trade-focused, brand-safe video

  • Channel of about 3,100 subscribers with 19 uploads in the past 365 days
  • Median of 100 views per video, with the top recent upload at 2,744 views
  • Estimated $150 to $250 per sponsored video, or $20 to $35 CPM
Best fortrade tool and finish launchescontractor recruitment or training products
Watch forSmall audience and low median views; the channel suits niche trade reach rather than mass awareness.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden60%
Business & Finance25%
Education15%
Formats
short tutorial clips, event recaps, member interviews, sponsor product spots
Tone
informational, professional
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
1 to 3 minutes, with occasional long-form panel recordings

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.5%
Likes and comments per view on recent videos
Audience asks abouthow to fix gaps and slivers in hardwood floorswhen to check moisture before installing flooringhow to grow a flooring contracting business
Age
5%18-24
25%25-34
35%35-44
35%45+
Gender
30%women
70%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
GlitsaBonaBruce
Categories promoted
wood floor finishes, hardwood flooring
Affiliate links
No

Product spots such as 'Bona Traffic GO®' and 'Glitsa: Trusted by Flooring Professionals' appear in the recent uploads, though no explicit sponsorship disclosure was found.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All recent videos are trade education, event and member content with no flagged material.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.1k1006
X–––
Instagram–––

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 38 days ago.

The National Wood Flooring Association is dedicated to advancing and promoting wood flooring through education, networking, research and more. More information about NWFA is available via: www.nwfa.org (industry) www.woodfloors.org (consumer) Twitter: http://www.twitter.com/NWFA_WoodFloors Facebook: https://www.facebook.com/nwfahardwoodfloorsmag LinkedIn: https://www.linkedin.com/company/nwfa-national-wood-flooring-association Instagram: https://www.instagram.com/nwfa_hardwoodfloorsmag/
National Wood Flooring Association's own profile description on YouTube

Are you National Wood Flooring Association? Claim or remove this profile.

About National Wood Flooring Association

The National Wood Flooring Association publishes trade-focused videos on wood flooring installation, finishing techniques, member stories and its annual expo. Uploads run to roughly 19 videos a year, typically one to three minutes, often featuring NWFA regional instructors and staff. Most viewers are estimated to be flooring contractors, distributors and manufacturers, based in the United States and seeking professional education.

The channel has about 3,100 subscribers and a median of 100 views per video. Its product spots for finishes such as Bona and Glitsa are native to the content, and no explicit sponsorship disclosure was found. Sponsored integrations are estimated at $150 to $250 per video, which works out to about $20 to $35 per 1,000 views, compared with the $10 to $30 CPM typical of paid ads.

This channel suits finish, tool and training brands that want to reach working professionals in the wood flooring trade. Brands seeking broad consumer reach should look elsewhere.

Written from National Wood Flooring Association's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. National Wood Flooring Association can edit or remove this page at any time.

Questions about National

How much does the National Wood Flooring Association charge for a sponsored video?

Estimated sponsored integrations run $150 to $250 per video, based on a median of 100 views. Rates are USD and are estimates from channel data. Contact details unlock on Starbooked for $0.80.

What does the National Wood Flooring Association post about on YouTube?

The channel posts short hardwood installation tips, member interviews, expo recaps and product explainers. Most content is aimed at flooring contractors and industry professionals.

How do I contact the National Wood Flooring Association for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for availability.