OBS News (@obs_news), the news arm of Oita Broadcasting in Oita Prefecture, Japan, publishes about 50 uploads a month, mostly short clips averaging roughly 70 seconds. The channel has about 26,700 subscribers and a median of around 560 views per video. Rates are $4 to $8 per 1,000 median views, so about $150 to $250 per Shorts-heavy video.
Regional Japanese news channel with steady daily uploads in Oita
- About 50 uploads in the last 90 days, roughly one per day
- Median of about 560 views per video across recent uploads
- Shorts make up about 40 percent of uploads, with clips averaging 72 seconds
Brand fit report
Content
- Formats
- news reports, short clips, live breaking news
- Tone
- factual, neutral
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent coverage includes a fatal traffic accident and a fraud case, reported in news format ("2人死亡事故"), which is standard for a news outlet.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent videos
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OBS大分放送報道部の公式YouTubeチャンネルです。大分県内を中心に最新の出来事や話題、政治、経済、スポーツ、文化、流行など様々なジャンルのニュースを配信します。緊急ニュースが発生した場合は「ライブ配信」で対応。オリジナルコンテンツもお届けします。 OBS NEWS DIG:https://newsdig.tbs.co.jp/list/news/obs OBS NEWS on Twitter:https://twitter.com/obs_hodo
About OBS News
OBS News is the official YouTube channel of OBS Oita Broadcasting's news desk, based in Oita Prefecture, Japan. It posts daily news in Japanese, covering local incidents, politics, economy, sports, culture and weather, with live coverage during emergencies. Uploads run to roughly 50 per quarter, and most are short clips averaging about 70 seconds.
The audience is estimated to be mostly Japanese adults in Oita and nearby regions, skewing toward older viewers. Median views sit around 560 per video, with occasional spikes above 100,000 on major incidents. The channel is a news outlet and does not run sponsored content.
Brands considering regional Japanese reach may find the channel useful for local public notices. Rates are $4 to $8 per 1,000 median views because most uploads are Shorts, which works out to about $150 to $250 per video. That is well below typical paid ad CPMs of $10 to $30.
Written from OBS News's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. OBS News can edit or remove this page at any time.
Questions about OBS
How much does OBS News charge for a sponsored video?
Based on a median of about 560 views and a Shorts-heavy upload mix, a sponsored integration is estimated at $150 to $250 per video, using a rate of $4 to $8 per 1,000 median views. Rates are indicative and should be confirmed directly with the channel.
What does OBS News post about on YouTube?
OBS News posts Japanese-language news from Oita Prefecture, including local incidents, politics, economy, sports, culture, weather and traffic. Most uploads are short news clips of about 70 seconds, with live coverage during emergencies.
How do I contact OBS News for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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