Starbooked

Off Book: The Improvised Musical

Hosted by Jessica McKenna, Zach Reino

Off Book: The Improvised Musical, hosted by Jessica McKenna and Zach Reino, has Jessica McKenna and Zach Reino create a new improvised musical each episode with a guest. It has 380 episodes on a roughly two-week cadence, with typical episodes of about 75 minutes. Estimated downloads per episode are 5,000 to 25,000, with an estimated rate of $90 to $625 per episode.

Why brands sponsor Off Book: The Improvised Musical

Long-running improvised musical comedy with a highly rated, loyal listener base

  • Apple Podcasts shows 2,795 ratings with a 4.9 average, a strong engagement signal
  • Weekly live-recorded episodes of about 75 minutes give sponsor reads ample time to land
  • Frequent live shows in multiple US cities keep the audience active and community-minded
Best forlive event promotionentertainment and streaming launchescreative tools and arts brands
Watch forSponsorship history is absent, so the integration format and audience response to ads are unproven.

Brand fit report

Content

Topics, IAB taxonomy
Comedy70%
Music30%
Formats
live improvised musical, co-hosted banter, guest performance
Tone
playful, absurd
Language
English
Production
Studio production
Typical length
70 to 85 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment92/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 70%: Apple ratings count of 2,795 (1,000 to 5,000 band), 380 episodes over several years, weekly updates, and an Art19 host, with the band shifted down for the long-running show age, as the rating count reflects accumulated history.
Audience asks abouthow the improvised musicals are created on the spotwhich guests appear in upcoming live showswhere to see the show live in person
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
50%women
50%men
Countries
🇺🇸 United States70%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
merchandise
Affiliate links
No

No sponsor mentions found in the feed; the website lists merchandise stores and a Patreon-style community called the Off Book Clubhouse.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag (explicit=1), and titles reference adult comedy specials; no drug or violence content is cited in titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 14 days.

It takes years for a Broadway musical to hit the stage, but on OFF BOOK: The Improvised Musical, you get a brand new original musical every week! Each episode, Jessica McKenna, Zach Reino and a special guest create a new musical on the spot. Accompanied by Scott Passarella, King of Pianists, Pianist of Kings.
Off Book: The Improvised Musical's own show description from the podcast feed

Do you make Off Book: The Improvised Musical? Claim or remove this page.

About Off Book: The Improvised Musical

Off Book: The Improvised Musical is a comedy podcast hosted by Jessica McKenna and Zach Reino, in which the pair and a guest create a new original musical on the spot each episode, accompanied by pianist Scott Passarella. According to the website, Jessica McKenna is a performer with Upright Citizens Brigade credits and Zach Reino is a performer and composer who also performs at UCB. The show has 380 episodes in the feed, released about every two weeks with a median length of roughly 75 minutes.

Apple Podcasts lists 2,795 ratings with a 4.9 average. Listener figures are not published; Starbooked estimates 5,000 to 25,000 downloads per episode, which is an estimate and not a verified count. No sponsors appear in the feed, and the show promotes its own merchandise and a community membership instead.

A sponsored mid-roll host read is estimated at $90 to $625 per episode based on that download range. The show suits entertainment, live-event and creative brands who want to reach an engaged comedy audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Off Book: The Improvised Musical can edit or remove this page at any time.

Questions about Off Book: The Improvised Musical

How much does Off Book: The Improvised Musical charge for a podcast sponsorship?

Starbooked estimates $90 to $625 per host-read mid-roll episode, based on an estimated 5,000 to 25,000 downloads per episode. Actual rates are set by the show and depend on the placement and the campaign.

What is Off Book: The Improvised Musical about?

The show features Jessica McKenna and Zach Reino creating a new improvised musical every episode with a guest, accompanied by pianist Scott Passarella. Episodes are mostly recorded live in front of audiences.

How do I contact Off Book: The Improvised Musical about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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