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Irish FA (@officialirishfa) is the official YouTube channel of the Irish Football Association, based in Northern Ireland, United Kingdom. It posts football news, grassroots features and club stories to about 8,780 subscribers, with a median of roughly 180 views per video. It uploads about one video a week, and sponsored integrations are priced at about $150 to $250 per video.

Why brands book Irish

Official Northern Irish football body channel with a family-friendly, youth-focused audience

  • About 8,780 subscribers and 3.49 million lifetime views
  • Median of roughly 180 views per video, with the top recent video at about 2,650 views
  • Around 50 uploads in the past year, with 18 in the last 90 days
Best foryouth sports equipment and apparelfamily or children's activity brandsregional Northern Ireland awareness campaigns
Watch forViewership is small and mostly UK-based, and the channel is an official body, so editorial control may be strict.

Brand fit report

Content

Topics, IAB taxonomy
Sport70%
Association football25%
Charity and philanthropy5%
Formats
short news clips, behind-the-scenes features, interview segments, event highlights
Tone
informative, positive
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 3 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.8%
Likes and comments per view on recent videos
Audience asks aboutmatch schedules and results for Northern Ireland teamshow to join grassroots clubs or coaching coursesIrish FA funding and programme eligibility
Age
20%18-24
25%25-34
25%35-44
30%45+
Gender
35%women
65%men
Countries
🇬🇧 United Kingdom85%
🇮🇪 Ireland8%
🇺🇸 United States2%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fast food, children's sport camps
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover youth tournaments, grassroots development and gambling support, with a 'Gambling Support Group | IFA X PFA' video that is educational rather than promotional.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.8k18018
X–––

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days18 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 3 days ago.

Welcome to the Irish FA YouTube channel! Here you will find all the latest news and exclusive content from the Irish Football Association. You can also follow us on Facebook, Twitter and our official website: https://www.facebook.com/northernirelandnationalteam/ https://www.facebook.com/OfficialIrishFA/ https://twitter.com/IrishFA https://twitter.com/NorthernIreland www.irishfa.com
Irish FA's own profile description on YouTube

Are you Irish FA? Claim or remove this profile.

About Irish FA

Irish FA is the official YouTube channel of the Irish Football Association, the governing body for football in Northern Ireland, based in the United Kingdom. The channel posts news, grassroots and youth stories, event highlights and short interviews with coaches, officials and players, usually under three minutes long. Uploads run at roughly one video a week, and the channel has about 8,780 subscribers.

Based on channel data, the audience is likely football fans, parents of young players and grassroots club volunteers, mostly in the UK, though these figures are estimates. Median views are about 180 per video, and the channel has no sponsorship disclosures in its recent uploads. The channel suits youth sports brands and family-focused campaigns with a regional Northern Ireland focus.

A sponsored integration is priced at about $150 to $250 per video, which works out to roughly $20 to $35 CPM on median views, compared with $10 to $30 CPM for typical paid ads. Brands that want an official, family-friendly sports context may find it a useful option.

Written from Irish FA's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Irish FA can edit or remove this page at any time.

Questions about Irish

How much does Irish FA charge for a sponsored video?

Irish FA's sponsored integrations are estimated at $150 to $250 per video, based on its median of about 180 views per video. The price is a range set by audience size and format, and the channel has no sponsorship history in its recent uploads.

What does Irish FA post about on YouTube?

Irish FA posts news and features about the Irish Football Association, including grassroots football, youth tournaments, coaching and refereeing, and interviews with officials and players. Most videos are short, under three minutes, and cover Northern Ireland football.

How do I contact Irish FA for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can check the channel's availability and rates there before reaching out.

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