Starbooked

Old Fashioned On Purpose

Hosted by Jill Winger

Old-Fashioned on Purpose, hosted by bestselling author Jill Winger, covers from-scratch cooking, practical old-fashioned skills, homesteading, entrepreneurship and building a meaningful home life. The show has 424 episodes on a weekly cadence, with a median episode length of about 33 minutes. Estimated downloads are roughly 20,000 to 80,000 per episode, with a rate of about $360 to $2,000 per episode for a host-read mid-roll.

Why brands sponsor Old Fashioned On Purpose

Engaged homesteading audience with 1,800-plus Apple ratings averaging 4.8 stars

  • Weekly episodes since 2019 with 424 episodes in the back catalogue
  • Median episode length of about 33 minutes gives room for a full host-read mid-roll
  • Listeners are invested in from-scratch cooking, gardens and practical skills
Best forkitchen and food productsgarden and homestead toolspantry and food storage brands
Watch forAudience size is estimated from ratings, not measured downloads, so confirm numbers before committing.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink45%
Home & Garden35%
Careers10%
Health & Fitness10%
Formats
solo monologue, interview, listener-focused Q&A
Tone
practical, reflective
Language
English
Production
Clean, edited audio
Typical length
27 to 45 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 1,813 ratings, which falls in the 1,000 to 5,000 band, and the show is over five years old with 424 episodes on a weekly cadence.
Audience asks abouthow to cook from scratch without a recipewhich homesteading skills are worth learninghow to build a practical garden and food routine
Age
10%18-24
25%25-34
35%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
cookbooks, online courses, homesteading planners
Affiliate links
No

No sponsor mentions found in the feed; the website promotes the host's own books and courses.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover cooking, gardening, skincare and food supply; no explicit flags, and the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks25 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 14 days ago, a new one about every 7 days.

We’ve gained a lot from modern life—but we’ve also lost something along the way. We’re more disconnected from our food, our hands, our communities, and the skills that once made everyday life feel grounded. On the Old-Fashioned on Purpose podcast, bestselling author Jill Winger explores what’s still worth keeping from the old ways—and how to make it work in real life now. Expect conversations…
Old Fashioned On Purpose's own show description from the podcast feed

Do you make Old Fashioned On Purpose? Claim or remove this page.

About Old Fashioned On Purpose

Old-Fashioned on Purpose is a weekly podcast hosted by bestselling author Jill Winger, who writes at The Prairie Homestead. Episodes cover from-scratch cooking, old-fashioned skills, homesteading, entrepreneurship and building a meaningful life, usually running about 33 minutes. The feed lists 424 episodes since August 2019 and the most recent episode is dated October 2026.

The host's website describes Winger's background in homesteading, cookbooks, entrepreneurship and restaurant ownership, and promotes her books and courses. Apple Podcasts shows 1,813 ratings with a 4.8 average. Listener estimates, which are not published by the show, suggest roughly 20,000 to 80,000 downloads per episode, mostly from the United States.

No sponsors are named in the feed or on the website. A host-read mid-roll is estimated at about $360 to $2,000 per episode. The show suits kitchen, garden and pantry brands that want to reach an engaged homesteading audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Old Fashioned On Purpose can edit or remove this page at any time.

Questions about Old Fashioned On Purpose

How much does Old-Fashioned on Purpose charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads. Exact pricing depends on the episode and placement, so the show's rates should be confirmed directly.

What is Old-Fashioned on Purpose about?

The podcast covers from-scratch cooking, practical homesteading skills, gardening, entrepreneurship and building a simpler, meaningful life. Host Jill Winger publishes a new episode weekly, usually around 33 minutes long.

How do I contact Old-Fashioned on Purpose about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well, so you can start the sponsorship conversation from there.

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